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"Every new beginning comes from some other beginning's end" 

9th of July 2021 embarked a new chapter for the Future Marketers Association, University of Kelaniya. The Annual General Meeting of Future Marketers Association for the term 2021/22 was successfully held via Zoom online platform with the presence of the Head of the department, a panel of lecturers, and undergraduates of the Department of Marketing Management. While appreciating the efforts and the achievements of the outgoing board members, the newly appointed executive board officially assumed duties with spirits full of hope and excitement for the new term. 

Congratulations to the newly appointed executive board and we wish all success in the coming year!

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed a MoU with Roar Digital on the 15th of March 2021 at the University premises. With this collaboration, Roar Digital now comes on board as one of the members of the CPMG Accreditation committee as well as a delivery partner of the Bachelor of Business Management honours in Digital Marketing. 

The Bachelor of Business Management Honours in Digital Marketing is the newest degree unveiled by DMM which adheres to the requirements of the Sri Lanka Qualification Framework (SLQF) and to the international quality standards as an ISO 9001-2015 certified department. The primary aim of the new degree is to produce digital business strategists – highly competent and agile professionals capable of synthesizing business knowledge with emerging digital tools and techniques in generating proprietary insights and value to businesses. This collaboration is surely another step in the process that makes DMM undergraduates readily employable. 

Roar Digital is Facebook’s Authorized Sales Partner in Sri Lanka that serves all Sri Lankan agencies and advertisers, by providing local currency billing solutions, training and consultancy as campaigns across Facebook’s family of apps are executed. It is a great honor to have them on board as it is their first ever MoU signed with a State University which sure made history. 

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The first-ever International Student Research Conference in Marketing organized by the Department of Marketing Management with the collaboration of the University of Szczecinski, Poland, and Kalasalingam Academy of Research and Education- a deemed to be university in India was held on the 25th of February at the university premises.

It was successfully conducted with the virtual presence of the Chief guest for the day, Dr. P.N.D Fernando, the Dean of the Faculty of Commerce and Management Studies, Chair of the conference Mr. Wasantha Kumara,  Secretary of the conference Mr. Thilina DK, Head of the Department of Marketing Management Dr. Ravi Dissanayake, the Keynote speaker of the conference Prof. Dharshana Sedara, lecturers and Final year presenters from all 3 University partners.

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MoU with Round Table Sri Lanka (RTSL) on the 11th of February 2021 at the University of Kelaniya. With this MoU, RTSL now comes on board as one of the delivery partners of the Diploma in People Skills (DPS) offered by DMM. 

The Diploma in People Skills is a unique program launched by the Department of Marketing Management, the University of Kelaniya in 2014 with the purpose of motivating the students to achieve greater heights in both their professional and personal lives. It takes the undergraduates through a carefully designed process of enhancing skills and transforming attitudes. This collaboration is surely another step in that process that makes DMM undergraduates readily employable. 

The event was graced with the presence of Senior Prof. Nilanthi de Silva, Vice-Chancellor- University of Kelaniya, Dr.P. N. D. Fernando, Dean- Faculty of Commerce and Management Studies, Dr. Ravi Dissanayake, Head – Department of Marketing Management, Mr. Uditha Bandara, Coordinator – Diploma in People Skills, Faculty Members, Mr. Vivek Sundaralingam – President- Round Table Sri Lanka and the Round Tablers of Mr. Tharindu Amarasinghe Mr. Gimhan Sumanasekara

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The inauguration ceremony of the Higher Diploma in Marketing Programme, offered by the Department of Marketing Management of the Faculty of Commerce & Management Studies was successfully held on 09th of January 2021 an online platform via Zoom. This is the 06th intake of Higher Diploma in Marketing. Dr. P.N.D.Fernando, the Dean of the Faculty of Commerce & Management Studies, Dr. D.M.R. Dissanayake, Head of the Department of Marketing Management, Mr. Nisal Gunawardane, the coordinator of the Higher Diploma in Marketing Programme, academic staff members of the Department of Marketing Management and new students participated the event. The Keynote Speech was delivered by Dr. Anil Munasinghe, General Manager (Marketing), Kelani Cables. The importance of pursuing education qualifications in parallel with their industry experience was highlighted in his speech

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A webinar on “Excellence in Planning” was conducted for the students of the Diploma in People Skills programme of the Department of Marketing Management of the University of Kelaniya on the 18th of December 2020 on the Zoom platform. This webinar's resource panel consisted of Mr Gimhan Sumanasekera, Senior Project Manager at ISM APAC (Pvt) Ltd, Mr Lahiru Wijerathna - General Manager at Modern Pack Lanka (Pvt) Ltd, and Mr Vajeendra Kannangara, Marketing Manager at Ceylon Theaters.

Starting off the year with wonderful news, it is with great honor we announce that our Head of the Department, Dr. Ravi Dissanayake, senior lecturer, Miss. Shanika Wijenayake and senior lecturer Mr. Nisal Gunawardane were awarded Vice Chancellor’s Award for their internationally recognized publications! 

We would like to congratulate senior lecturers for this massive achievement and wish for many more successful accomplishments ahead!

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Senior Lecturer Dr. Ravi Dissanayake & Senior Lecturer Ms. Shanika Wijenayake, Department of Marketing Management received Senate Awards which are offered to appreciate the researchers of University of Kelaniya who publish in internationally recognized journals on 25th November 2020. 

Dr. Dissanayke received the senate awards for his publication “Critical Success Factors for Performance-Oriented M-Learning in Sri Lanka” which is published in the Journal of Educational and Social Research. It is a SCOPUS indexed journal with an impact factor of 0.675. 

Ms. Wijenayake received the senate awards for two of her recent publications in indexed journals. The publication “A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising” is published in the journal - Management Science Letters which is SCOPUS indexed and the other is “Supervisor and Customer-Driven Stressors to Predict Silence and Voice Motives: Mediating and Moderating Roles of Anger and Self-Control” which is published in Services Marketing Quarterly (impact factor: 0.8)

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The Department of Marketing Management (DMM) commenced the strategy execution module for the students of the Diploma in People Skills (DPS) of 2017/2018 batch on the 11th of December 2020 via the Zoom platform. The Round Table Sri Lanka delivers this module. The 1st session on  “Problem Solving” was conducted by Mr. Vivek Sundaralingam- the President of RTSL and an Entrepreneur at Metro City Hotels & Ramya Group of Companies, Mr. Danushka Jayasinghe- Head of Logistics Technology Solutions at ITX360 (Pvt) Ltd and Mr. Chamishka Kirielle- Marketing Manager of ZILLIONe Systems Solutions (Pvt) Ltd. Dr. Ravi Dissanayake, Head - Department of Marketing Management, Mr. S. Uditha Bandara, Coordinator - Diploma in People Skills and other faculty members were also present at the session. 

“Great Minds” organized by the Future Marketers Association of University of Kelaniya successfully held its first ever session for the year 2020 with the outstanding, influential leader, Ms. Kasturi Chellaraja on the 20th of November Via Zoom with the participation of the head of the department Dr. Ravi Dissanayake, lecturers of the department and students from all batches of the Department of Marketing Management.

Ms. Kasturi is the first female group CEO of a public quoted conglomerate in Sri Lanka and was named as one of the top twelve women change makers in the country in 2019 by the Parliament of Sri Lanka and USAID. Being a fearless, tough and go-getter character she is, Ms. Kasturi spoke about how one can perform and succeed in a challenging corporate environment. The session was insightful as well as inspiring to many as she shared her story towards success and how she faced barriers fearlessly with an open mind. Towards the end of the discussion she answered many questions asked by the participants leaving them all motivated to develop themselves and always thrive in becoming a better person every day. 

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Master of Business Management (MBM) in Marketing which guarantees a definite academic edge embedded with professional exposure aiming to create Strategists with the right set of skills, attitude, ethics and sound theoretical knowledge that can be applied in the dynamic business environment to make strategically driven decisions. This two-year degree program is developed in line with the learning outcomes that will meet the graduate who is competent enough to make strategic decisions, put knowledge into practice in the workplace and contribute to sustainable development through marketing ethics and practices. 

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A webinar series on “Communication for Business and Managers” for the students of Diploma in People Skills Programme of the Department of Marketing Management of University of Kelaniya was commenced on the 26th July 2020 on the Zoom platform. This series of sessions is conducted by Dr. Mahesh Jayasinghe who is an Executive Coach, Corporate Trainer and a Consultant at Mpower Soft Skills (Pvt) Ltd.