"The Marketing Master Class" in Sri Lanka ~Your Pathway to DBA/PhDPathway for Rewarding Marketing ProfessionProfessional Edge with University RecognitionApply Now
"The Marketing Master Class" in Sri Lanka ~Your Pathway to DBA/PhDPathway for Rewarding ProfessionProfessional Edge with University RecognitionApply Now
Welcome to the MBM in Marketing at the University of Kelaniya
Discover your pathway to marketing mastery with our esteemed Master of Business Management in Marketing program, recognized as "The Marketing Master Class." Designed for experienced professionals and ambitious graduates from diverse fields, our program offers:
- World-Class Education: Learn from our highly qualified faculty, bringing real-world industry insights and practical relevance to the classroom.
- ISO Certification: Gain a globally recognized qualification that stands out in the industry.
- Successful Alumni: Join a network of accomplished alumni who have advanced their careers through our comprehensive curriculum.
Elevate your career with advanced marketing strategies and industry connections. Apply now to transform your professional journey with the University of Kelaniya!
Aims of the Programme
- Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands on content to be strategists.
- Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as integrated component.
- Inculcate professional values, attitudes and ethics to be holistically developed marketing practitioners.
- Be exposed towards global perspectives in decision making in the contemporary business environment
- Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence.
Objectives of the Programme
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To provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere.
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To deliver the knowledge for strategy level decision making where marketing content as an integral component in strategy.
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To facilitate learning experience for achieving strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.
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To provide the knowledge to contribute to sustainable development through marketing ethics and practices.
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To facilitate an avenue to students who possess professional qualifications and higher academic qualifications to be qualified in master level of business management education
The Best Academic Department in the Country
MBM in Marketing
Course Duration - 18 Months + Thesis (SLQF Level 10)
Teaching Methods and Evaluation Criteria
- Lectures
- Individual and Group Discussions
- Article and Book Reviews
- Individual and Group Presentations
- Project & Business Consultancy Field Works
- Simulation Games of Industry Practices
Evaluation Procedure
Candidates are evaluated on each semester based on the following scheme.
- Assignments and Reports
- Projects/Dissertation
- Presentations
- Examinations
Quality with DMM (ISO 9001:2015)
Quality Vision
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
Learning – To foster a research and hands-on learning culture, whilst being intimately connected to industry requirements & developments
Assessments – To use assessments based on psychometric reasoning, whilst being transparent on the mechanics of testing
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Quality Policy
- To continuously maintain a quality management system, covering teaching, learning, & assessments based on the directions set under quality vision and mission of DMM, whilst meeting the expectations set under ISO 9001-2015 and other statutory requirements<p>To deliver teaching, learning, & assessment based on developed quality management system of DMM
- To highlight quality gaps in teaching, learning, & assessment, and to develop action plans to achieve the quality management system of DMM, support DMM personnel to achieve the designated objectives in bridging the gaps and measuring the success of the actions taken
- To improve the quality management system of DMM, in keeping with continual improvements expected in teaching, learning, & assessments in future.
- Centres for Quality Assurance (CQA) were established in all 13 public universities in February 2005. Members were appointed with the recommendation of the respective Vice-Chancellors of Universities
- Aims of an Internal Evaluation of Individual Institution/ Study Programme are to perform its own education QA; support sustainable quality enhancement; present a clear and comprehensive profile, based on self-review and SWOT analysis concerning its own programme, thus enabling continuous self-improvement. Objectives of an Internal Evaluation to provide good quality education to prepare for external evaluation.
UGC - Quality Assuerence Council
Performance Score Card for Internal Quality Assurance Units of State Universities
Entry Qualification
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Bachelor’s Degree from a Recognized University in Business Management Discipline, or
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Bachelor’s Degree in Any Other Discipline with Working Experience in Managerial / Executive Capacity, or
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Postgraduate Diploma or Full Professional Qualification from a Recognized University or Professional Body with Working Experience in Managerial or Executive Capacity Acceptable to the University Senate.
How to Apply?
To Reserve Your Seat, Please Submit Your Information, please click on the following Button. You will be contacted to provide details on the enrollment.
Help Desk Contact:
Mr. Thilina DK, Senior Lecturer: 0715890460
0112903832 / 0113065844
