"The Marketing Master Class" in Sri Lanka ~Your Pathway to DBA/PhDPathway for Rewarding Marketing ProfessionProfessional Edge with University Recognition
Department of Marketing Management (DMM) of the University of Kelaniya, as a responsible academic body, introduced the Master of Business Managament in Marketing programme in the year 2015 They introduced MBMM as the next step of the Postgraduate Diploma in Marketing programme they had been running successfully over the years. Since the introduction of the MBMM, DMM has received a lot of recognition from the industry and the other higher educational institutes for their high-quality standards in programme design, teaching, and learning. As an ISO 9001-2015 Certified Department, DMM takes timely measures to revise its curriculums to keep abreast with modern business dynamics. Further, Marketing Management has become a critical part of the modern business over the years
Eligibility
- Bachelor’s Degree from a recognized University in Business Management or Discipline, or
- Bachelor’s Degree in any other discipline with working experience in Managerial or Executive Capacity, or
- Postgraduate Diploma or Full Professional qualification from a recognized University or Professiona Body working with experience in Managerial or Executive Capacity acceptable to the University Senate.
Quality with DMM (ISO 9001:2015)
Quality Vision
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
"To craft quality graduates, known generically as ‘strategists’ who are capable of inculcating a culture of marketing to their everyday work as well as to their work place"
Quality Mission
Teaching – To deliver world class teaching by using latest pedagogy & on-demand teaching material, whilst being aligned to graduate profiles designated at each level
Learning – To foster a research and hands-on learning culture, whilst being intimately connected to industry requirements & developments
Assessments – To use assessments based on psychometric reasoning, whilst being transparent on the mechanics of testing
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Quality Policy
- To continuously maintain a quality management system, covering teaching, learning, & assessments based on the directions set under quality vision and mission of DMM, whilst meeting the expectations set under ISO 9001-2015 and other statutory requirements<p>To deliver teaching, learning, & assessment based on developed quality management system of DMM
- To highlight quality gaps in teaching, learning, & assessment, and to develop action plans to achieve the quality management system of DMM, support DMM personnel to achieve the designated objectives in bridging the gaps and measuring the success of the actions taken
- To improve the quality management system of DMM, in keeping with continual improvements expected in teaching, learning, & assessments in future.
- Centres for Quality Assurance (CQA) were established in all 13 public universities in February 2005. Members were appointed with the recommendation of the respective Vice-Chancellors of Universities
- Aims of an Internal Evaluation of Individual Institution/ Study Programme are to perform its own education QA; support sustainable quality enhancement; present a clear and comprehensive profile, based on self-review and SWOT analysis concerning its own programme, thus enabling continuous self-improvement. Objectives of an Internal Evaluation to provide good quality education to prepare for external evaluation.
UGC - Quality Assuerence Council
Performance Score Card for Internal Quality Assurance Units of State Universities
The Best Academic Department in the Country
MBM in Marketing
Affordable Path to Excellence
How to Apply?
Register Online- MBM in Marketing
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Current Enrollment ( Opportunity for 60 Learning Partners. Reserve Your Seat Now)82%
