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Department of Marketing Management, University of Kelaniya, Sri Lanka, and Taylor’s University Malaysia proudly presents the ICAM4-BLM2: An international joint e-conference on 11th September 2021 under the theme “Broadening the Horizons of Business: Going beyond Normal” ICAM4-BLM2 has created a platform for the national and international scholarly community to share their research findings, expertise and collaborate with renowned scholars. Over 1100 abstracts were received and over 600 accepted abstracts will be presented at the conference. Full papers of the accepted abstracts will be published in high ranked, peer-reviewed journals

An open invitation is extended to all the enthusiastic scholars out there to join ICAM4-BLM2 for an exceptional & profound research experience on 11th September 2021

 

 

 

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The Inauguration Ceremony of Higher Diploma in Marketing for the year 2021/22 was held on 31st of July 2021, marking another very important day in the calendar of the Department of Marketing Management of the University of Kelaniya. The inauguration ceremony was commemorated at the university premises. The program was enlightened by the presence of many honorable invitees and dignitaries, including the Head of the Department of Marketing Management, Prof. Ravi Dissanayake, Vice-Chancellor, Senior Prof. Nilanthi De Silva, Dean of the Faculty of Commerce and Management Studies, Dr. P N D Fernando, Director of Dilmah Ceylon Tea Company PLC, Mr. Roshan Tissaaratchy as the keynote Speaker and other honorable Lecturers and guests. 

Prof. Ravi Dissanayake marked the beginning with the welcome speech followed with the special message and blessings added by the Vice-Chancellor Senior Prof. Nilanthi De Silva, the speech by the guest of the ceremony Dr. P. N. D. Fernando, the Dean of Faculty of Commerce and Management studies and then the addressing by the keynote speaker Mr. Roshan Tissaaratchy. 

This diploma was commenced in 2009 and continued consecutively by making the candidates industry-ready, covering the essentials of marketing and other related aspects, providing sound theoretical and practical knowledge necessary to be a quality Marketer conducted by a superlative Lecturer panel. And also, it is aligning with the guidelines of the Sri Lanka Qualification Framework. 

The Department of Marketing Management is a well-known university for quality and comprehensive higher education and ensures it by abiding with ISO 9001: 2015 quality certification. Being one of the prominent departments affiliated with the University of Kelaniya and being the only SAP university alliance in Sri Lanka, the department acts as a Pioneer in higher education, providing the best knowledge and opportunities to the students. Thus, the Higher Diploma in Marketing candidates will surely be corporate ready and upgrade their career development through this well-designed program

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The first-ever International Student Research Conference in Marketing organized by the Department of Marketing Management with the collaboration of the University of Szczecinski, Poland, and Kalasalingam Academy of Research and Education- a deemed to be university in India was held on the 25th of February at the university premises.

It was successfully conducted with the virtual presence of the Chief guest for the day, Dr. P.N.D Fernando, the Dean of the Faculty of Commerce and Management Studies, Chair of the conference Mr. Wasantha Kumara,  Secretary of the conference Mr. Thilina DK, Head of the Department of Marketing Management Dr. Ravi Dissanayake, the Keynote speaker of the conference Prof. Dharshana Sedara, lecturers and Final year presenters from all 3 University partners.

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Another giant leap by the Department of Marketing Management, University of Kelaniya

DERP 2021 is offered as an online diploma with hands-on experience in SAP-ERP. DERP will be hailed as the first-ever diploma level qualification in ERP systems provided by a state university. As an ISO 9001-2015 certified academic body, DERP offered by DMM is combined with a promise of quality in teaching, learning, and assessments. This diploma is offered with the collaboration of SAP University Alliance Programme and attune Lanka (Pvt) Ltd with the broad objective of crafting a future-ready scholar who can make a positive impact on society and the economy. 

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MoU with Round Table Sri Lanka (RTSL) on the 11th of February 2021 at the University of Kelaniya. With this MoU, RTSL now comes on board as one of the delivery partners of the Diploma in People Skills (DPS) offered by DMM. 

The Diploma in People Skills is a unique program launched by the Department of Marketing Management, the University of Kelaniya in 2014 with the purpose of motivating the students to achieve greater heights in both their professional and personal lives. It takes the undergraduates through a carefully designed process of enhancing skills and transforming attitudes. This collaboration is surely another step in that process that makes DMM undergraduates readily employable. 

The event was graced with the presence of Senior Prof. Nilanthi de Silva, Vice-Chancellor- University of Kelaniya, Dr.P. N. D. Fernando, Dean- Faculty of Commerce and Management Studies, Dr. Ravi Dissanayake, Head – Department of Marketing Management, Mr. Uditha Bandara, Coordinator – Diploma in People Skills, Faculty Members, Mr. Vivek Sundaralingam – President- Round Table Sri Lanka and the Round Tablers of Mr. Tharindu Amarasinghe Mr. Gimhan Sumanasekara

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The Department of Marketing Management (DMM) of the University of Kelaniya is known in the higher education sector as a leading education provider and a trendsetter in the marketing fraternity, producing globally competent, future-ready human capital for the country. It is the first academic body to obtain and maintain ISO 9001-2015 Certification for over five consecutive years for quality in programme design, teaching, learning, and assessments. 

DMM proudly announces the launch of a new online Diploma in Enterprise Resources Planning (DERP) for external students. Ms. Shanika Wijenayake, Senior Lecturer of DMM and Coordinator of DERP, says that the DERP is Sri Lanka’s first industry-based Diploma in ERP offered by a state university in Sri Lanka. “We introduced the DERP to our internal students in 2016 with the expectation of making them readily employable with the right toolset and the right mindset required by any organization operated via integrated systems”. Today, the world is at a critical juncture in every aspect, including health, economy, and environmental sustainability. As all of us experienced, during the past year, the whole world fought so hard merely to survive, and Information & Communication Technology was one of the forces that kept the wheels turning. For every organization - irrespective of the state, scale, capital, or the industry they are operating in - Information Systems and management of information have become the backbone of the business process. Also, in this backdrop, the biggest challenge faced by organizations today is sourcing the right human resource or training the existing human resource with the right technical mindset and skills to drive the business process effectively and efficiently. As a leading national supplier of skilled human resources for Sri Lanka, DMM’s DERP programme aims at meeting tomorrow’s demand for knowledge and skills. Prof. Nilanthi De Silva, Vice-Chancellor of the University of Kelaniya, notes, “As one of the oldest universities in the country, we take our national responsibility in providing high-quality post-secondary education very seriously. We foster a culture of close collaboration with our industry partners, and our academic programmes are designed to meet the current needs of industry and enable our students to experience world-class academic programmes tailor-made to craft a future-ready scholar who can make a positive impact on society”. 

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The inauguration ceremony of the Higher Diploma in Marketing Programme, offered by the Department of Marketing Management of the Faculty of Commerce & Management Studies was successfully held on 09th of January 2021 an online platform via Zoom. This is the 06th intake of Higher Diploma in Marketing. Dr. P.N.D.Fernando, the Dean of the Faculty of Commerce & Management Studies, Dr. D.M.R. Dissanayake, Head of the Department of Marketing Management, Mr. Nisal Gunawardane, the coordinator of the Higher Diploma in Marketing Programme, academic staff members of the Department of Marketing Management and new students participated the event. The Keynote Speech was delivered by Dr. Anil Munasinghe, General Manager (Marketing), Kelani Cables. The importance of pursuing education qualifications in parallel with their industry experience was highlighted in his speech

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We wish to extend our heartiest congratulations to Dr. Ravi Dissanayake and  Dr. Renuka Pushpanjalee Herath who have been promoted to the post of Professor at the Department of Marketing Management, University of Kelaniya. Being major pillars of strength of the Department of Marketing Management and contributing to its successful journey throughout the years, the department would like to congratulate Prof. Ravi Dissanayake and  Prof. Renuka Pushpanjalee Herath on their new appointment and wish best of luck for all their future endeavors and a rewarding career with more successful achievements ahead!

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A webinar on “Excellence in Planning” was conducted for the students of the Diploma in People Skills programme of the Department of Marketing Management of the University of Kelaniya on the 18th of December 2020 on the Zoom platform. This webinar's resource panel consisted of Mr Gimhan Sumanasekera, Senior Project Manager at ISM APAC (Pvt) Ltd, Mr Lahiru Wijerathna - General Manager at Modern Pack Lanka (Pvt) Ltd, and Mr Vajeendra Kannangara, Marketing Manager at Ceylon Theaters.

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"Every new beginning comes from some other beginning's end" 

9th of July 2021 embarked a new chapter for the Future Marketers Association, University of Kelaniya. The Annual General Meeting of Future Marketers Association for the term 2021/22 was successfully held via Zoom online platform with the presence of the Head of the department, a panel of lecturers, and undergraduates of the Department of Marketing Management. While appreciating the efforts and the achievements of the outgoing board members, the newly appointed executive board officially assumed duties with spirits full of hope and excitement for the new term. 

Congratulations to the newly appointed executive board and we wish all success in the coming year!

 

 

 

 

 

 

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Starting off the year with wonderful news, it is with great honor we announce that our Head of the Department, Dr. Ravi Dissanayake, senior lecturer, Miss. Shanika Wijenayake and senior lecturer Mr. Nisal Gunawardane were awarded Vice Chancellor’s Award for their internationally recognized publications! 

We would like to congratulate senior lecturers for this massive achievement and wish for many more successful accomplishments ahead!

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed a MoU with Roar Digital on the 15th of March 2021 at the University premises. With this collaboration, Roar Digital now comes on board as one of the members of the CPMG Accreditation committee as well as a delivery partner of the Bachelor of Business Management honours in Digital Marketing. 

The Bachelor of Business Management Honours in Digital Marketing is the newest degree unveiled by DMM which adheres to the requirements of the Sri Lanka Qualification Framework (SLQF) and to the international quality standards as an ISO 9001-2015 certified department. The primary aim of the new degree is to produce digital business strategists – highly competent and agile professionals capable of synthesizing business knowledge with emerging digital tools and techniques in generating proprietary insights and value to businesses. This collaboration is surely another step in the process that makes DMM undergraduates readily employable. 

Roar Digital is Facebook’s Authorized Sales Partner in Sri Lanka that serves all Sri Lankan agencies and advertisers, by providing local currency billing solutions, training and consultancy as campaigns across Facebook’s family of apps are executed. It is a great honor to have them on board as it is their first ever MoU signed with a State University which sure made history. 

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Senior Lecturer Dr. Ravi Dissanayake & Senior Lecturer Ms. Shanika Wijenayake, Department of Marketing Management received Senate Awards which are offered to appreciate the researchers of University of Kelaniya who publish in internationally recognized journals on 25th November 2020. 

Dr. Dissanayke received the senate awards for his publication “Critical Success Factors for Performance-Oriented M-Learning in Sri Lanka” which is published in the Journal of Educational and Social Research. It is a SCOPUS indexed journal with an impact factor of 0.675. 

Ms. Wijenayake received the senate awards for two of her recent publications in indexed journals. The publication “A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising” is published in the journal - Management Science Letters which is SCOPUS indexed and the other is “Supervisor and Customer-Driven Stressors to Predict Silence and Voice Motives: Mediating and Moderating Roles of Anger and Self-Control” which is published in Services Marketing Quarterly (impact factor: 0.8)

 

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