The Department of Marketing Management at the University of Kelaniya recently hosted an insightful session for digital marketing students on E-Commerce and Digital Business Models. The session was conducted by Daraz, Sri Lanka’s leading online marketplace, which provided students with a comprehensive understanding of e-commerce operations and industry trends as our knowledge partner.

Daraz, a subsidiary of Alibaba Group, has revolutionised Sri Lanka’s online retail landscape. The company shared its journey, business model, and operational strategies, highlighting how it manages logistics, finance, and customer experience in a competitive digital marketplace. A key focus of the session was the evolving landscape of e-commerce and the latest industry trends. Daraz experts emphasized the growing shift towards digital payments, discussing strategies to reduce cash-on-delivery transactions and encourage card payments to enhance financial security and operational efficiency.

Logistics was another crucial aspect covered, with insights into how Daraz ensures seamless order fulfilment through an advanced supply chain network. The discussion also touched on financial management, explaining the intricacies of handling transactions, vendor payments, and revenue streams in an e-commerce business. This session provided students with valuable industry insights, bridging the gap between academic knowledge and real-world digital business operations. As e-commerce continues to shape the future of retail, such collaborations offer a deeper understanding of the challenges and opportunities in the digital marketplace.