The much-anticipated Digital Outlook Sri Lanka 2025 report has officially been launched, offering cutting-edge insights into the digital behavior of Sri Lankan consumers. This annual market insight report is a result of a strategic collaboration between the Asia Pacific Institute of Digital Marketing (APIDM) and the Department of Marketing Management, University of Kelaniya.

As digital platforms continue to evolve rapidly, understanding consumer behavior in this space has never been more critical. The Digital Outlook 2025 report presents in-depth research and analysis on emerging digital trends, consumer engagement patterns, and online behavior that will shape the marketing strategies of tomorrow. Designed for marketers, business leaders, academics, and policymakers, this report serves as a comprehensive tool to make informed, data-driven decisions for the upcoming financial year.

It highlights:

- The current state and future direction of digital media consumption in Sri Lanka  

- Key shifts in consumer preferences across various digital platforms  

- Strategic insights into crafting effective marketing campaigns in a changing digital environment  

- Opportunities for innovation in content creation, social media marketing, e-commerce, and more  

As demand for digital literacy and adaptability grows, this report arrives at a pivotal moment, equipping stakeholders with a competitive edge in planning their 2025 marketing and business strategies.

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