Attention All Professionals!
The wait is over! The latest edition of Digital Outlook Sri Lanka 2024 is out now!
To help professionals informed and ahead of the curve, the Asia Pacific Institute of Digital Marketing, in partnership with the Department of Marketing Management at the University of Kelaniya, is excited to release the 5th edition of Digital Outlook Sri Lanka 2024. This report provides valuable research and insights on the latest trends and patterns in the Sri Lankan digital ecosystem, helping professionals make informed decisions and adapt to the modern consumer landscape. We encourage you to take a look and see how this information can benefit your business.
In the preparation of our survey report, a design oversight resulted in the accidental exclusion of TikTok from the Social Media Preference analysis on page 17. This error was strictly limited to the layout of this particular section and does not affect the accuracy and thoroughness of the remaining parts of the report. As soon as this oversight was identified, we took immediate steps to correct the page and have updated the report accordingly. If you have downloaded the report before 1.00 pm on 18th February 2024, we recommend you to download the updated version from the website.
We have issued a revised version of the report, accessible via a new download link, to ensure that all information, including the analysis of TikTok, is accurately represented. We wish to assure our readers that the integrity and reliability of the other sections of the report remain unaffected by this error. We apologize for any inconvenience this might have caused to individuals who had previously accessed the report. Please use the updated link to download the corrected report, which now fully includes the previously omitted analysis of TikTok on page 17.
We have issued a revised version of the report, accessible via a new download link, to ensure that all information, including the analysis of TikTok, is accurately represented. We wish to assure our readers that the integrity and reliability of the other sections of the report remain unaffected by this error. We apologize for any inconvenience this might have caused to individuals who had previously accessed the report. Please use the updated link to download the corrected report, which now fully includes the previously omitted analysis of TikTok on page 17.
Collaborative Project
The Department of Marketing Management (DMM), University of Kelaniya - Sri Lanka , signed an MoU with the Asia Pacific Institute of Digital Marketing - APIDM on 09th February 2022 at the University of Kelaniya. APIDM gets on board as the “Digital Insight Partner” of the DMM with this MoU. The ultimate purpose of the MoU is to publish the Digital Outlook Sri Lanka as a collaborative research project published annually. This effort serves readers to obtain an insightful piece of information about the digital behavior of Sri Lanka as an authentic research source.
APIDM, one of the prominent institutes engages in the field of digital business education including Digital Marketing, eCommerce, Social Media Marketing, and Business Analytics, provides industrial insights to the Digital Outlook Sri Lanka while the DMM contributes for the academic and methodological insights to the report as the academic partner.
Methodology
An empirical study was carried out as a quantitative survey, and the findings were supported by industry and academic expertise unveiled through strategic discussions. The population for the study was selected based on the Internet penetration and the social media penetration of Sri Lanka. The sample was selected using the quota sampling technique. Quota sampling is a non-probability sampling method that involves selecting a predetermined number or proportion of units. The sample accounts for 2331, covering all the provinces in Sri Lanka, including 25 districts. The primary data collection tool was a questionnaire with scales, rankings, and open-ended options to obtain brand-specific and industry-related insights. The study was based on primary and secondary data, and descriptive statistical tools were used to analyze the collected sample data. The report presents some vital strategic insights based on the findings of the study.
Find out what's trending in the Sri Lankan digital ecosystem
Trends for 2024
- AI technologies will reshape digital marketing and influence consumer decision making
- AI algorithms can deliver personalized recommendations and tailored experiences
- Predictive analytics powered by AI can anticipate consumer needs
Media Consumption
- Over 60% of population is now online
- TV watch time has reduced significantly with 1-2 hours being the most common
- Majority do not listen to radio
Social Media Usage
- Facebook is the top social media platform with 85.41% usage
- Instagram surpasses other platforms in terms engagement time
- WhatsApp is the dominant platform for sharing updates and news
Online Purchasing
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Clothing has seen a significant increase in online purchases
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Electronics and personal care purchases have also risen year-on-year
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Price discounts remain the main influence for online purchases
