Our Vision
To become the most preffered business solution provider and resource center in Sri Lanka.
Our Mission
To encourage firms to create distruptive innovations to meet new global trends by working with University academics and industry professionals.
Dr. Ajith Medis - Coordinator(2020 - Present)
Services Offered
1. Executive education programs on digital transformation.
2. Executive training programs for digital business skills enhancement
3. Workshops on soft skills development for digital business entrepreneurs/institutes
4. Digital Marketing Awards to recognize and reward transformational excellence.
5. Consultation on management strategy and planning.
6. Digital Marketing research.
7. Short term executive courses in Digital Business Transformation /Business Design & Innovation
8. Collaborative projects with industry to enhance innovations and entrepreneurial skills of undergraduates for new digital business models
Projects
Sri Lanka’s first Digital Readiness Index
Department of Marketing Management, University of Kelaniya has partnered with IQ Global, Sri Lanka’s first and only Business Design company. This initiation is to promote and grow awareness about the necessity of Business Design and Digital Transformation within modern businesses using first ever Sri Lanka’s Digital Readiness Index. The launch of the Digital Readiness Index, Developed by IQ Global in collaboration with University of Kelaniya will be the first of its kind in the region.
Hexagon of Digital Readiness Index (HexDRI) – Measurement Tool
The digital readiness of different industries and individual organizations is calculated using the Hexagon of Digital Readiness Index (HexDRI). The HexDRI proposes six dimensions of digital readiness, and each dimension is operationalized through a thorough literature survey and an expert opinion survey. A questionnaire is developed with 28 items on a 7-point Likert scale. This questionnaire aims to collect the expected level of digital readiness for each industry across six dimensions and the perception of the current digital readiness of individual organizations across the same dimensions by using 28 items in each expectation section and perception section.
In determining digital readiness, it was observed in the literature that the importance of each dimension varies across industries. Hence, to quantify the relative importance of each dimension for each industry, six statements are used apart from the 28 items mentioned above.
Data collection
HexDRI questionnaire will be distributed among selected organizations from different industries. Several companies will be chosen from each sector and are expected to respond to the perception, expectation and relative importance questions. The companies that participated are supposed to nominate two respondents to answer the questions in the survey.
Calculation of HexDRI
HexDRI calculation follows three main steps.
- Perception score calculation – identifies the current digital readiness of each company.
- Average expectation score for each industry – identifies the expected level of digital readiness for each industry.
- Gap Score – identifies the digital readiness gap of each organization relative to its industry.
Latest News
The Digital Outlook Sri Lanka 2024 has officially launched! 💻
19 February 2024
Professor Ravi Dissanayake appointed as the new director of the SDC
08 December 2023
Dr Sugeeth Patabendige Taking Over as the New Head of the Department
20 November 2023
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2024-04-27