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ISRCM 2~ Call for PapersInternational Student Research Conference in Marketing

“The new normal: Embracing change and transformation in industry 4.0”


Department of Marketing Management, University of Kelaniya unveils their second International Student Research Conference in Marketing (ISRCM 2) under the theme “The new normal: Embracing change and transformation in industry 4.0”. 
This year ISRCM 2 going virtual! and organized by the Future Marketers Association (FMA) for the Sixth time under the activity - Developing socio-emotional skills of students through participation and involvement of the AHEAD project. Another highlight of this year’s conference is the international collaboration with University Szczeciński, Poland, and Kalasalingam Academy of Research and Education, India

Important Dates

Abstract Submission Deadline01st December 2021

Notification of Acceptance10th December 2021

Conference Date 21st December 2021

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Conference Committee

Dr Ajith Medis
Dr Ajith MedisConference Chairmedis@kln.ac.lk
Thilina DK
Thilina DKConference Co-Chairthilinasq@kln.ac.lk
Miyuru Guruge
Miyuru GurugeConference Secretary ~ISRCM 2miyurug@kln.ac.lk

More on Student Research Conference in Marketing

(SRCM)

The Student Research Conference in Marketing (SRCM) is an annual event aiming to put Bachelor's research in the limelight while increasing the enthusiasm among undergraduates for academic research. SRCM is also a platform to learn, exchange ideas, sharpen skills, innovate and build collaboration among young undergraduates of the Department of Marketing Management, University of Kelaniya.

This conference gives students the unique opportunity of sharing the research findings and new knowledge obtained with their peers and academics. It also enables them to experience the research process and showcase their skills in research, critical thinking, and creativity.

Commenced in the year 2016, SRCM has transformed into a most-awaited academic event of DMM's calendar. This year, SRCM has taken a leap by collaborating with University Szczeciński, Poland, and advancing it to an international research conference. This initiative creates a platform for our undergraduates to network with international researchers.

ISRCM – Objectives

  1. Develop a research mindset that learn & understand new trends in business and Marketing Management discipline  
  2. Create a platform to demonstrate critical and creative thinking of students
  3. Encourage the students to present their research findings in an academic setting with confidence
  4. Recognize the outstanding skills of students in research
  5. Promote networking among outstanding students from National and International Universities

SRCM Publications

SRCM 2016

"Excelling Research Dynamics"

SRCM 2017

"Emerging Paradigms of Marketing Value Creation"

SRCM 2018

"Emerging Paradigms of Marketing Value Creation"

SRCM 2020

"Marketing Dynamics for Digital Age Consumerism"

Past Events

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