ISRCM

ISRCM~ Call for Papers6th International Student Research Conference in Marketing

“Marketing in New Normal: Embracing Change and Transformation in Industry 4.0”

The Department of Marketing Management, University of Kelaniya unveils their 6th International Student Research Conference in Marketing (ISRCM 6) under the theme “Marketing in new normal: Embracing change and transformation in industry 4.0”. This year ISRCM 6 going virtual! and organized by the Future Marketers Association (FMA) for the Sixth time under the activity - Developing socio-emotional skills of students through participation and involvement of the AHEAD project.

Important Dates

Abstract Submission Deadline01st December 2021

Notification of Acceptance10th December 2021

Conference Date 21st December 2021

Conference Committee

Dr Ajith MedisConference Chairmedis@kln.ac.lk

Thilina DKConference Co-Chairthilinasq@kln.ac.lk

Miyuru GurugeConference Secretary ~ISRCM 6miyurug@kln.ac.lk

More on Student Research Conference in Marketing

(SRCM)

The International Student Research Conference in Marketing (ISRCM) is an annual event aiming to put Bachelor's research in the limelight while increasing the enthusiasm among undergraduates for academic research. ISRCM is also a platform to learn, exchange ideas, sharpen skills, innovate and build collaboration among young undergraduates of the Department of Marketing Management, University of Kelaniya.

This conference gives students the unique opportunity of sharing the research findings and new knowledge obtained with their peers and academics. It also enables them to experience the research process and showcase their skills in research, critical thinking, and creativity.

Commenced in the year 2016, SRCM has transformed into a most-awaited academic event of DMM's calendar. In the year 2020, SRCM has taken a leap by collaborating with University Szczeciński, Poland, and advancing it to an international research conference. This initiative creates a platform for our undergraduates to network with international researchers.

ISRCM – Objectives

Develop a research mindset that learn & understand new trends in business and Marketing Management discipline
Create a platform to demonstrate critical and creative thinking of students
Encourage the students to present their research findings in an academic setting with confidence
Recognize the outstanding skills of students in research
Promote networking among outstanding students from National and International Universities