Student Research Conference in Marketing organized by the Department of Marketing Management, the University of Kelaniya for the second consecutive year was held on 16th February 2017 at the University of Kelaniya under the theme “Emerging paradigms of marketing value creation”. The prime objective of the annual conference is to inculcate research culture among the undergraduates of the department whilst increasing the quality of the research output. The final year students graduating in the year 2017 presented their research work from the dissertations which is a compulsory course module of the Bachelor of Business Management (Special) Degree in Marketing. All together 92 undergraduates were awarded certificates for their research work. 

The event was graced by Prof D M Semasinghe, Dean, Faculty of Commerce and Management Studies, Prof M J S Wijeyaratne, Senior Professor and Chair Professor of Zoology, and the Chairman of the Research Council, Dr Ajith Medis, Head, Department of Marketing Management and academic members of the department. Mr Sharang Pant, Managing Director, Nielsen’s Sri Lanka delivered the Keynote Speech at the conference.