The graduate profile, which we define as a "marketing strategist." The term marketing strategist describes a versatile graduate skilled in integrating business functions and leading innovation in the dynamic marketing field. we also detail our graduate profile using four key competencies: Core Skills, Business Skills, Professional Skills, and Versatility Skills. We recognise that achieving the ultimate graduate profile- marketing strategist- is best accomplished through a progressive approach. To this end, we strategically divide the learning journey into to phases: the first two years, referred to as Tier 1, focus on general "proficiency", and the final two years, designated as Tier 2, aim for focused "mastery".

We proceeded to design the ultimate outcome of our new curriculum: the graduate profile, which we define as a "Digital Marketing Strategist". This term encapsulates the essence of a versatile graduate who is proficient in integrating digital marketing functions and leading innovation in the ever- evolving digital landscape. We also detail our graduate profile using four key competencies: Core Skills, Business Skills, Professional Skills, and versatility Skills. We recognise that achieving the ultimate graduate profile- Digital Marketing Strategist- is best accomplished through a progressive approach. To this end, we strategically divide the learning journey into two phases: the first two years, referred to as Tier 1, focus on general "proficiency," and the final two years, designated as Tier 2, aim for focused "mastery" in specialised for digital marketing.