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"Wind for Wings" ,the annual USR initiative organized by Future Marketers' Association of the Department of Marketing Management of University of Kelaniya in collaboration with first year undergraduates was successfully held on 9th of July 2018 at Gamini Secondary School Thibbotugoda, Ganemulla, Gampaha. 

The purpose of this initiative was to uplift the knowledge of the students by renovating the library and donating books to facilitate a proper atmosphere for the students to obtain a quality education.

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Department of Marketing Management of University of Kelaniya in collaboration with Derana supported the “Manusath Derana” Initiative to clean the garbage collected in the sacred city of Anuradhapura during this Poson pilgrimage season. 25 students from the department of marketing management joined hands with "Manusath Derana" to make this CSR activity a success.

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The Department of Marketing Management of the University of Kelaniya commenced the 5th cycle of its Postgraduate Diploma in Marketing on  10th June, 2018. The inauguration ceremony was held at the Board room of Faculty of Management Studies (FCMS), University of Kelaniya with the distinguished presence of Dr. Naradha Fernando,  the Dean of FCMS as the Chief Guest. The Guest of Honour was Mr. Wasantha Heenatigala, Managing Director / CEO of Akzo Nobel Paints Lanka Pvt Ltd. The event was also graced by members of the academic staff of the Department of Marketing Management, Founding Precident of the Post Graduate Alumni - Mr. Jude Muthugala - Director/CEO of Senura Group of Companies and the new batch of PGDM students.  

Currently, the Department of Marketing Management offers three Diplomas (Diploma in Marketing, Higher Diploma in Marketing and Postgraduate Diploma in Marketing) which lead to Masters’ in Marketing. PDGM is a well-designed programme offered by the Department of Marketing Management and the programme content is continuously upgraded to suit the specific industry requirements and with the new developments in the marketing management knowledge base. 

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"Great Minds" the interactive forum organized by the Future Marketers Association of University of Kelaniya was successfully concluded on 11th of June at Management Faculty auditorium.The forum was organized with the purpose of inculcating and nurturing proper attitude, values and skills within the marketing undergraduates.The key note speech was delivered by Mr. Nandana Wickramage,former group director for Ceylon Biscuits Limited who is well known strategist in the marketing fraternity.

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Nestlé Lanka celebrated World Environment Day 2018 in collaboration with the undergraduates of University of Kelaniya, Department of Marketing Management. A team of volunteers successfully completed a beach cleaning campaign at Crow Island Beach on June 05th, 2018.

Being an island nation, coastline protection plays a vital role of the environmental well-being in Sri Lanka.  The crow island beach, along with other coastal areas, are becoming a garbage dump at an alarming rate, making Sri Lanka the fifth worst ocean polluter in the world. High pollution levels are increasingly threatening marine life with marine life becoming exposed to hazardous pollutants such as polythene.

Thus, understanding the corporate responsibility, Nestlé took the initiative in solving the environmental issues caused due to garbage disposal and pollution. With the purpose of making beaches healthier and safe for all marine life, Nestlé collaborated with the young marketers from University of Kelaniya as engaging in environmental protection not only creates direct impact on changing youth behaviours and attitudes, but possibly influence the community they involve in.

The beach cleaning programme was initiated with the participation of the youth as an effort to see a clean coastal belt around the country.  At the beginning the beach was loaded with plastic containers, empty bottles, polythene bags, broken glasses, clothes and hundreds of items that had washed up on the shore. This issue is further escalated as the waves continuously brings endless mounds of garbage that float from the Kelani River and disperse throughout the beach. The litter dumped by beach-goers makes the beach site even more unpleasant.

After getting suited up with the gloves and trash bags, the team set off in groups to collect the litter. The enthusiastic effort and support of the team contributed towards an effective campaign to clean the beach site within a few hours. The team collected trash spread along   the   beach and   segregated the   trash as degradable and non-degradable garbage. At the end of the beach cleaning campaign, the beach regained its scenic view making it scenic and visitor friendly.

It  may  seem convenient  to  dispose  a  plastic  bottle   on  to  the  beach but  if that encourages several others to do the same, undoubtedly the collective result puts a huge / impact on the survival of coastal and ocean ecosystems. In turn if one person inspires change by taking the initiative to protect the environmental resources, it will convince the world that it needs to change towards a meaningful goal. This initiative by Nestlé was also a good exercise in building teamwork and imploring the necessity for every individual to contribute towards coastal and marine  life protection on the world environment day

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Diploma in People Skills is a unique programme offered by the Department of Marketing Management, Faculty of Commerce and Management Studies to its undergraduates focused on soft skills development. In January 2017, Nestlé Lanka PLC; a leading multinational of Sri Lanka which is the world’s largest food and beverage company; came on board as the key delivery partner of the Diploma in People Skills. As a result during the last 06 months, the students who were elevated to the Level 2 of the Diploma in People Skills, were taught and trained at Nestlé Lanka on the modules of Collaboration, Leadership and Innovation and Personal Development. To officially mark the conclusion of their training the Certificate Awarding Ceremony was held on the 26th of September 2017 at the H.T. Sunil Shantha Auditorium, University of Kelaniya and 30 undergraduates received Certificates at this event.

The event was graced by Prof. D.M. Semasinghe, Vice-Chancellor, University of Kelaniya, Dr. P.N.D. Fernando, Dean, Faculty of Commerce and Management Studies, Dr. Ajith Medis, Head, Department of Marketing Management, Ms. Enoca Sirimanne, Vice-President – Human Resources, Nestlé Lanka PLC, Mr. Shanaka Wijeweera, Senior Manager – Learning & Training, Nestlé Lanka PLC, and Ms. Erosha Fernando, Assistant Manager – Human Resources Business Excellence, Nestlé Lanka PLC. The academic staff of Department of Marketing Management and its undergraduates also participated in this event.

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The University of Kelaniya and the Bharathi Airtel Lanka (Pvt) Ltd. on the 25th of October 2017 signed a Memorandum of Understanding (MOU) for the purpose of providing skills training and vocational training to the undergraduates of the Department of Marketing Management. The MOU was signed by Prof. D.M. Semasinghe, the Vice-Chancellor of the University of Kelaniya, as well as Mr. Jinesh Hedge, CEO of Bharathi Airtel Lanka (Pvt.) Ltd at the Vice-Chancellor’s Office of the University of Kelaniya.

The signing was witnessed by Dr. P.N.D. Fernando, Dean of the Faculty of Commerce & Management Studies, Dr. Ajith Medis, Head – Department of Marketing Management, Mr. Kanishka Ranaweera, Head of HRM – Bharathi Airtel Lanka (Pvt) Ltd, Ms. Sureni Dayaratne, Manager – Talent Acquisition & Resource Planning – Bharathi Airtel Lanka (Pvt) Ltd. The event was organized by the Department of Marketing Management of the Faculty of Commerce & Management Studies, University of Kelaniya.

Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

The National Budget of 2017 has proposed that the government undertake a Global Marketing Campaign to Boost the Exports, Tourism and Foreign Direct Investment (FDI). The Department of National Planning of the Ministry of National Policies & Economic Affairs, requested the Sri Lanka Export Development Board (EDB) to coordinate with relevant stakeholder institutions to formulate a strategic global marketing campaign to boost Sri Lanka’s Brand image. This exercise included the main pillars of export, tourism and foreign investments. The stakeholder committee, which consists of different institutions and professional bodies, proposed Dr. Ravindra Dissanayake as the Chairman to its strategic committee to head the Think-Tank of strategizing “Brand Sri Lanka” project. The appointment was done by the Sri Lanka Export Development Board as the coordinating body of the project.

Dr. Ravindra Dissanayake obtained his Bachelor of Business Management in Marketing (Special) from the University of Kelaniya, Master of Business Administration (MBA) from the Postgraduate Institute of Management (PIM) of University of Sri Jayewardenepura and Doctor of Business Administration (DBA) from the European University, Switzerland. He is currently reading for another doctoral program (PhD) at the Taylor’s University in Malaysia. Dr. Ravindra Dissanayake is a brilliant scholar who has done much research in Brand Management, Consumer Behavior, Service Marketing and Business Case Studies. He serves for many reputed corporate sector organizations as a consultant in business development, brand building and strategic planning whilst being a trainer in professional soft skills and executive development programs.

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the Certified Professional Marketing Graduate (CPMG) qualification of DMM and Marina Foods (Pvt) Ltd becomes an industry partner in recognizing the graduates who obtain the qualification requirements through the agreement.

The event was graced with the presence of Prof. D.M. Semasinghe, the Vice Chancellor – the University of Kelaniya, Dr. P.N.D. Fernando – the Dean, Faculty of Commerce and Management Studies, Dr. Ajith Medis – the Head, Department of Marketing Management, Mr. N. M. Manjula Narayana- the Management Director – Marina Foods (Pvt) Ltd, Mr. Denzil Perera- the Deputy General Manager – Marketing – Marina Foods (Pvt) Ltd, Mr. Don Gratian – the Chief Human Resources Officer – Marina Foods (Pvt) Ltd. Also the members of the academic and non-academic staff of Department of Marketing Management and its undergraduates participated in this event.

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Joining hands with Manusath Derana "Nature Force" Project, the Alumni Association of Department of Marketing Management, University of Kelaniya initiated a tree plantation project in the University on 22nd March 2017 with the participation of newly appointed vice chancellor Prof. D.M. Semasinghe.  Head of the Department of Marketing Management Dr. Ajith Medis, Director of Suitable Development Center Dr. U.P.K Epa, Manusath Derana Project Chairman Mr. Mahesh Jayawardena and other distinguish guests.

According to the third phase of one million tree plantation project , it would be a community-wide initiative to inspire all the universities to plant trees at the University premises and the initiative has been taken by Alumni Association of Department of Marketing Management, University of Kelaniya to coordinate and implement this project across all the national universities in Sri Lanka.

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Nestlé Lanka Plc and the official ceremony to exchange the MoU between the two parties was recently held at University of Kelaniya.  With this MOU, Nestlé Lanka Plc comes on board as a strategic partner of DMM. This event was graced by the presence of Dr. Ajith Medis, Head – Department of Marketing Management, University of Kelaniya, the academic staff of DMM and from Nestlé Lanka Plc: Ms. Enoca Sirimanne, Vice-President Human Resources, Mr. Shanaka Wijeweera, Senior Manager – Learning & Training, Ms. Erosha Fernando, Assistant Manager – Human Resources Business Excellence.

DMM is a dynamic academic unit in the university system of Sri Lanka which focuses on crafting strategists to the industry. In its path of crafting strategists, DMM gives priority to academic, co-curricular and extra-curricular activities of the students. Undergraduates of the department has a greater exposure towards the industry and the department takes necessary actions to bring in wider spectrum of knowledge in its curriculum. DMM is unique among the other departments in the university system because it offers two diplomas (Diploma in People Skills and Diploma in Enterprise Resource Planning) to its undergraduates, in addition to the Bachelor of Business Management (Special) Degree in Marketing. An undergraduate who excels in all three programmes will be uniquely tagged as a “Certified Professional Marketing Graduate” (CPMG)”. CPMG accreditation will be done through an academic cum industry membership programme which will enable to make a branded graduate and facilitate lifelong learning.

With this MOU Nestlé Lanka Plc is coming onboard as  a CPMG Industry Partner not only in recognising graduates who are eligible for Certified Professional Marketing Graduate (CPMG) of DMM but also  as the delivery partner of Diploma in People Skills. Nestlé Lanka will facilitate the delivery and assessments of the second level of the Diploma in People Skills for DMM undergraduates at their company premises, using their human resources. This year sessions of the Diploma in People Skills commenced on 31st March 2017 for the best selected 30 undergraduates at Nestlé Lanka premises.

Student Research Conference in Marketing organized by the Department of Marketing Management, the University of Kelaniya for the second consecutive year was held on 16th February 2017 at the University of Kelaniya under the theme “Emerging paradigms of marketing value creation”. The prime objective of the annual conference is to inculcate research culture among the undergraduates of the department whilst increasing the quality of the research output. The final year students graduating in the year 2017 presented their research work from the dissertations which is a compulsory course module of the Bachelor of Business Management (Special) Degree in Marketing. All together 92 undergraduates were awarded certificates for their research work. 

The event was graced by Prof D M Semasinghe, Dean, Faculty of Commerce and Management Studies, Prof M J S Wijeyaratne, Senior Professor and Chair Professor of Zoology, and the Chairman of the Research Council, Dr Ajith Medis, Head, Department of Marketing Management and academic members of the department. Mr Sharang Pant, Managing Director, Nielsen’s Sri Lanka delivered the Keynote Speech at the conference.