The Department of Marketing Management of the University of Kelaniya commenced the 4th cycle of its Higher Diploma in Marketing programme on 7th April, 2019. The inauguration ceremony was held at the Board room of Faculty of Management Studies (FCMS), University of Kelaniya with the distinguished presence of Dr. Naradha Fernando, the Dean of FCMS as the Chief Guest. The Guest of Honour was Mr. Roshan Rassool, Executive Director at Softlogic Plc, CEO at Softlogic Information systems (Pvt.) ltd.  The inauguration of the programme was presided over by Dr. Bandara Wanninayake former head of the Department of Marketing Management,The event was also graced by members of the academic staff including Coordinator of the Higher Diploma in Marketing Programme Mr. Thilina DK, 

The Higher Diploma in Marketing is a new qualification that emerged as a result of fulfilling the industry and academics needs of department of Marketing Management. DMM has figured out the potential of emerging trends in the marketing profession and advancing needs of the stakeholders. For the same, DMM conducts periodic curriculum revisions and needful developments to reach for the progressive levels for its fee levying programs. It has considered the prevailing policy framework and the relevant templates to do the programme restructuring aiming at providing opportunities for the learning partners to steer ahead.