Department of Marketing Management (DMM) kept another step forward by introducing its Student Research Conference to the academic fraternity with the prime objective of creating young researchers. The Student Research Conference on Marketing (SRCM-2016) was held on 24th November 2016 at the New Building of the Faculty of Commerce and Management Studies with eminent academics and students' participation. The event was graced by Prof. D M Semasinghe, Dean, Faculty of Commerce and Management Studies, Prof. M. J. S. Wijeyaratne, Senior Professor and the Chairmen of the Research Council, Dr. W M C B Wanninayake, Head, Department of Marketing Management, and all other members of the Department. The keynote speech was delivered by Dr. Thissa Ravinda Perera, Senior Lecturer, Faculty of Management and Finance, University of Colombo