he Department of Marketing Management of the University of Kelaniya in collaboration with Future Marketers Association conducted a Forum on Sustainable Marketing with the theme of “Youth Encounter on Sustainable Marketing” on 11th of November 2016.

Mr. Dinesh Hamangoda, Marketing Manager, Holcim Lanka Ltd, Mr. Raskia Gunawardana, Assistant Manager – Group Sustainability, Hayleys PLC, Mr. Annurudda Gamage, Senior Manager HR & Corporate Sustainability, Kelani Valley Plantations PLC, Mr. Sivaram Kulendran, Head – Business Operations, Hayleys Agriculture Holdings Ltd and Mr. Suranga Chandana, Manager – Quality Assurance, Rileys Private Limited shared their insights on sustainable marketing practices of their respective firms while discussing the issues and challenges of practicing sustainability from the marketing perspective. The members of the Future Marketers Association acted as the panel members of the discussion forum.

This forum was organised alongside the module on “Sustainable Marketing” of the Bachelor of Business Management (Special) Degree in Marketing and the main objective was to build a platform for undergraduates to learn from the industry practitioners on the new developments from organizational perspectives. Dr. W.M.C.B. Wanninayake, Head, Department of Marketing Management, Academic Members of the Department and undergraduates participated in the forum.