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Thilina Dk is a Lecturer attached to the Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya. He obtained his first degree in Marketing Management from the University of Kelaniya and subsequently completed his MBA at Postgraduate Institute of Management (PIM), University of Sri Jayawardanepura. He has served for a couple of leading automobile companies in the country as well. His major teaching areas for undergraduate and postgraduate programs are Digital Marketing, Consumer Behaviour, and Services Marketing. He is a visiting faculty for many local and international university programs conducted in Sri Lanka. Currently, he serves as the Internship Coordinator at the Department of Marketing Management University of Kelaniya and the Technical Coordinator of the Master of Business Management in Marketing (MBM) program of the University of Kelaniya as well. He has published many scholarly articles and he received two Senate awards for his research publications thus far

Research & Publications


Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
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  • Karunanayake, R.T. and Wanninayake, W.B., 2015. Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study. Journal of Marketing Management3(1), pp.40-52.

The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka.
  • Thilina, D.K. and Liyanage, N., 2015. The Impact of Physical Evidences on Customer Store Loyalty with Special Reference to Supermarket Industry in Sri Lanka.

The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles. An Extention to UTAUT
  • Karunanayake, T., & Samarasinghe, D. (2018). The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles. Sri Lankan Journal of Management, 23(2), 67-98. 
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
  • Thilina, Dk. and Gunawardane, N. (2019) ‘The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model’, Int. J. Electric and Hybrid Vehicles, Vol. 11, No. 1, pp.73–83 

The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka
  • T Karunanayake, C Madubashini. (2019) ‘The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka’, Asian Social Science, Vol. 15, No. 6, pp.44–58

Academic and Professional Experiences

Academic Experiences

University of Kelaniya

Degree Name: Bachelor of Business Management- Marketing Special

Field of Study Business, Management, Marketing, and Related Support Services

Dates attended or expected graduation2009 – 2014

Activities and Societies: Vice President of Future Marketers Association

  • Gold medal winner of “Heads Awards 2014” for the best performance in Department of Marketing Management, University of Kelaniya
  • President of the Future Marketers Association of University of Kelaniya (2013/2014)
  • Vice president of the Future Marketers Association of University of Kelaniya (2012/2013)
  • Member of the baseball team of University of Kelaniya and won 1st place at inter-faculty baseball tournament (2012)

 

Postgraduate Institute of Management

  • Degree Name: Masters in Business Administration
  • Field Of Study Business, Management, Marketing, and Related Support Services
  • Dates attended or expected graduation 2015 – 2017

 

SIKSIL Institute of Business & Technology’s

  • Degree Name: Diploma in Business Information Technology
  • Field Of Study Business, Management, Marketing, and Related Support Services
  • Dates attended or expected graduation 2008 – 2010

Working Experiences

Senior Lecturer

University of Kelaniya

Dates Employed: Aug 2015 – Present

  • Areas of Teaching: Digital Marketing, Consumer Behaviour
  • Positions:
    • Department WebMaster 
    • Internship Coordinator
    • Technical Coordinator - MBM in Marketing

Marketing Executive

Company Name: Stafford Motor Co (Pvt) Ltd

  • Dates Employed: Feb 2014 – Jul 2015
  • Employment Duration: 1 year 6 Months

Duties and Responsibilities: -

  • Manager: Team Honda Racing Sri Lanka
  • Planning and conducting all the BTL activities and events for the company (Including Racing and Stunts shows)
  • Gathering market intelligence and business analysis
  • Conducting brand activations
  • Coordinating with suppliers and distributors

 Business Development Executive

Company Name: United Motors (PLC)

  • Dates Employed: Feb 2013 – Feb 2014
  • Employment Duration: 1 Year 1 month
  • Engage in Developing Business Plans for new Projects associated with the company, Handling Corporate Accounts of the Company.

Special Achievements

  • Gold medal winner of “Heads Awards 2014” for the best performance in Department of Marketing Management, University of Kelaniya.
  • Outstanding Reviewer Award in “International Conference in Business and Information 2019"
  • Senate Honours for Research 2019 – Conducting high-quality research and publishing in the year 2019 in international index journal “Asian Social Science” published by the Canadian Center of Science and Education, 2019.
    • Awarded Paper: The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka, published in Asian Social Science, 15(6), 44-58
  • Senate Honours for Research 2019 – Conducting high-quality research and publishing in the year 2019 in international index journal “International Journal of Electric and Hybrid Vehicles, Vol 11(1). "The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model published in the International Journal of Electric and Hybrid Vehicles 11(1):73

Administrative and other Responsabilities

  • Member of the Advisory Committee - Centre for Brand Image Development, University of Kelaniya (2022)
  • Reviewer of the Journal of Business and Technology, Volume 5(1)
  • Reviewer of the Sri Lanka Journal of Marketing
  • Chair Person at Career Fair 2022, University of Kelaniya
  • Committee member of the 12th International Conference on Business & Information; FCMS, University of Kelaniya (2015)
  • The Secretary at International Student Research Conference in Marketing (ISRCM 2021)
  • Chair Person at Career Fair 2021, University of Kelaniya
  • Editor in Chief Abstracts Book, The International Student Research Conference in Marketing (2021)
  • WebMaster, Department of Marketing Management University of Kelaniya (2017,2018,2019, 2020 & 2021)
  • Internship Coordinator, Department of Marketing Management, University of Kelaniya (2017,2018,2019,2020 & 2021)
  • Technical Coordinator, Master of Business Management in Marketing, University of Kelaniya (2020 - Present)
  • Coordinator, Higher Diploma in Marketing, Department of Marketing Management, University of Kelaniya (2018 & 2019)
  • Career Counselor (FCMS representative for Career Guidance Unit), University of Kelaniya, (2019,2020,2021 & 2022)
  • Activity Coordinator (Internship), AHEAD Project, FCMS, University of Kelaniya (2020 & 2021)
  • Student Counselor,FCMS, University of Kelaniya (2016,2017,2018,2019 & 2020)
  • Committee member of the 7th International Conference on Business & Information; FCMS, University of Kelaniya (2016)
  • Committee member of the 6th International Conference on Business & Information; FCMS, University of Kelaniya (2015)
  • Editor of the Abstract Proceedings of 1st Student Research Conference on Marketing; Department of Marketing Management, University of Kelaniya (2015)

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