Articles

The biggest fear among the SMEs in Sri Lanka is the fast-forwarding techno-savvy environment, which creates fierce competition caused by the overnight market exposal. SMEs with this technology reluctance need to overcome this nuisance fear by gaining proper training and consultation. Digital Technology can become a boon rather than a curse because it could save money, develop its brand, attract more customers, engage them throughout and delight them eventually. Comprehending the necessity of developing this all-important platform for Digital Marketing among SMEs in Sri Lanka, a workshop was conducted for the third consecutive for the SMEs in Kegalle District. I would believe it helped to eradicate the fear and reluctance of technology among SMEs.