Volume 6 Issue 1

H.M.D.S. Wijenayaka

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ABSTRACT

Internal marketing is one of the main strategies for service companies in which companies try to optimize the organizational environment to improve service quality. Berry and Gronroos introduced in 1980s for the first time internal marketing concept, in the heart of the internal marketing this point is that employees, domestic market within an organization. This thesis examines the depth of understanding and the applicability of internal marketing in the insurance industry which is not a conventional service industry. It also focuses on the relationship between perceptions of internal marketing and employee brand commitment in the Sri Lankan insurance industry. While considering and studying internal marketing and employee brand commitment in the Sri Lankan insurance industry context is one of the main purposes of this research. This is a quantitative method and data collect through questionnaire from 400 respondents. The quantitative data reveals that the influence of internal marketing on employee brand commitment is positive and significance. The results of this study will help the marketers to understand and develop this concept which can cater for the insurance companies. The results will also help the management staff of the insurance companies in the context of raising awareness in internal marketing as well as the Insurance Regulation Commission of Sri Lanka to regulate the internal marketing principles to the Sri Lankan insurance industry.

Keywords: Affective Commitment, Continuance Commitment, Insurance Industry, Internal Marketing, Normative Commitment

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B.M.A. Pushpakumara

Assistant Lecturer, Sri Lanka Institute of Advanced Technological Education

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ABSTRACT

The purpose of this paper is to explore the intrinsic value and brand trust on Consumer-Brand Relationship. Particular attention is focused on concerning literature and using the result of literature review providing research proposition leading to theoretical and managerial implication. Building and continuously maintaining close brand relationship with customers has become regular necessary for current business. The consumer brand relationship is still very rarely applied in the life insurance context. The author highlighted Proposition of intrinsic self-oriented value (Hedonic Value), Proposition of intrinsic other oriented value (Altruistic value) and Proposition of Brand Trust on consumer brand relationship. New research proposition presented in this paper enhance the literature on recent development in consumer brand relationship. This study was made to build argument supporting to suggested proposition. Findings of this study can be used by brand marketer to identify their strength and weakness. Finally, researcher does propose to expand the future studies on different context.

Keywords: Consumer Brand Relationship, Intrinsic value, life insurance

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A. Siriwardana

Lecturer, ACBT Campus, Sri Lanka

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Nurlida Ismail

Senior Lecturer, Taylor’s University, Malaysia

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ABSTRACT

Today’s world being in the middle of a social media revolution, it is more evident, that social media are being widely utilized with the end goal of communication. A few of the most significant advantages of the utilization of social media networking are creating awareness, engagement, drive traffic, interaction, and communication with a gathering of advocates and fans and sharing of information and knowledge among various groups of individuals. These advantages likewise promote the expansion of communication skills among the individuals. Innovation of technology and online tools have enhanced communication in endless means, yet the very manner we communicate and even the ways in which we converse, exhibit the subsequent change in communication. This research aims to analyze the effect of social media marketing activities on awareness, engagement, drive traffic, interaction, communication with a gathering of advocates and fans and sharing of information. Paper followed a deductive approach and this paper attempts to review current scholarly on social media marketing literature and research, including its beginnings, current usage, benefits and downsides, and best practices. Further examinations to uncover the vital job of social media, inside a digitalized business period. As a result of the comprehensive analysis, it undoubtedly displays that social media is a significant power in the present marketing context.

Keywords: Advocates and Fans, Awareness, Drive Traffic, Engagement, Sharing voice, Social Media, Social Media Marketing.

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Wathsala Niwarthana

University of Peradeniya, Sri Lanka

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Sachini Gannoruwa

University of Peradeniya, Sri Lanka

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R.M.U.R.K. Rathnayaka

University of Peradeniya, Sri Lanka

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ABSTRACT

The concerns on green products and the green business practices has becoming one of the emerging areas in today’s context. In relation to that, number of research studies have been conducted by different scholars in different settings. The purpose of this study was to study the impact made by the attitude towards the green products on the willingness to pay premium among the Millennials in Sri Lanka. Accordingly, the study intended to achieve four research objectives namely, to identify the impact made by attitude toward green products on willingness to pay premium, to measure the impact made by environmental concern on attitude toward green products, to identify the impact made by collectivism on attitude toward green products and to evaluate the impact of interpersonal influence on attitude toward green products among the millenials in Sri Lanka. A sample of 200 young adults has been selected on convenience sampling technique under non probability sampling method. The Structural Equation Modelling was performed to analyse the data of the study and the regression analysis was used to test the hypotheses of the study. The study found that, the attitude towards the green products make a significant influence on the millenials in determining their willingness to pay premium and also it has found that, the environmental concern towards the attitude plays a major role in determining the willingness to pay premium on green products among millenials.

Keywords: Attitude towards Green Products, Collectivism, Environmental Concern, Interpersonal Influence, Willingness to Pay Premium.

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W.M.W.W. Kandegama

Senior Lecturer, Wayamba University of Sri Lanka

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I.P.W.A.V. Kumara

Wayamba University of Sri Lanka

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K.H.M.I. Karunarathne

Lecturer, Wayamba University of Sri Lanka

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ABSTRACT

Food wastes (FW) has become a crucial global issues. Food production should be increased substantially to meet the need of growing population, high tendency of spoilage and consumer preference are some of the main reasons for food waste. FW predominantly happen in public places such as hotels, hospitals and industrial parks. FW in Sri Lanka, several institutes can be highlighted including schools. 10194 government schools and 80 registered private school chains are functioning throughout the country. In which, total population including both students and teachers are over 4.5 million. Thus, handling large quantity of food in schools, leads to generate huge quantities of FW and it directly affect to the national economy. Therefore, this qualitative research was designed and implemented to determine reasons for FW and evaluate the efficiency of existing FW handling strategies in schools. The data were collected from 12 schools in each educational zone at Kegalle and Kurunegala, through a survey from teachers and students. Majority of students were provided homemade breakfast in both zones, further 20.92% of students in Kegalle and 37.21% of students in Kurunegala have wasted food with some percentage of breakfast daily. In addition, plate waste of free breakfast provided by school was identified as 20.31% of students and 24.62% of students in Kegalle and Kurunegala areas respectively. Free lunch was provided schools only in Kegalle educational zone and among those who was fed from school meal; 37.5% of students have wasted food in various percentages. Majority of students have brought lunch from home and 26.51% of students in Kegalle and 26.12% of students in Kurunegala thrown some amount of lunch daily. FW was comparatively high, when meals provided from school. Further, study revealed that most of school have not established an effective FW handling system within the premises. Therefore, a systematic programs should be implemented to control food wastes. In addition, awareness programs should be carried out to educate students to minimize FW. It is necessary to investigate the reasons for wasting large quantities from school meal. Finally, a national campaign on “Stop Food Waste” should be launched for school community to create a sustainable environmental development with appropriate mechanisms of school and family education.

Keywords: Family Education, Food Waste, Meals from Schools, Sri Lanka, Waste Management

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