Volume 7 Issue 2

Karunaratna A. C.

Faculty of Management and Finance, University of Ruhuna, Sri Lanka

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Nathalia C Tjandra

The Business School, Edinburgh Napier University, Edinburgh, UK

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ABSTRACT

 Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only a handful of studies have been conducted to evaluate the behaviour of street vendors. This study was conducted to analyze the key attributes of street vending in the context of Sri Lanka and the background of street vendors. The triangulation approach, involving qualitative and quantitative data collection methods, was adopted to conduct the study. Accordingly, qualitative tools such as in-depth interviews, observations and disguised customers were used in addition to the survey conducted. The background of street vendors was evaluated in terms of personal & family, educational, social & cultural and economic aspects based on the data gathered from street vendors. Moreover, a few specific features were recognized in the context of street vending in Sri Lanka. As a major outcome of the study, a classification of street vendors was presented based on their behaviour, intention, functions and demographic variables.

Keywords: Informal Economy, Street Vending, Types of Street Vendors

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De Silva L.G.R.V.

Department of Marketing Management, University of Kelaniya, Sri Lanka

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Patabendige S.S.J.

 Senior Lecturer, Department of Marketing Management, University of Kelaniya, Sri Lanka

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ABSTRACT

 Credit cards are widely popular financial product around the world which is attached to consumer’s daily lifestyle. Credit cards are used for all sorts of payments by consumers based on their requirements. Consumer credit card usage is differing from person to person hence this study examines the factor’s that impact on consumer credit card usage behavior in Sri Lanka. The study was conducted in the western province where the primary data for the survey was collected through a self-completed questionnaire which was distributed among 100 diverse credit card users. The sample of 100 respondents was selected through the convenient sampling technique and collected data were analyzed using a regression model and correlation analysis. This study finds a significant positive relationship between credit card attributes and credit card usage. A similar relationship was evident for social status and lifestyle variable and psychographic variable. Based on the results; credit card attributes emerged as the prominent factor impact on credit card use among Sri Lankan consumers. Further, the factors considered under this study were based on the research model developed under the conceptual framework. Whereas there are many other factors that could have influenced consumer credit card usage behavior. The findings of this study are very much helpful for the credit card issuers to structure their marketing strategies and to enhance the market share of credit card market. Similarly, this research will assist in changing the revenue structure of the credit card business.

Keywords: Consumer, Credit Card, Credit Card Attributes, Credit Card Usage, Sri Lanka

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Nawarathna K. J. N. M. D. V.

Faculty of Humanities and Social Sciences, Open University of Sri Lanka

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Abeykoon M.W. M.

Small Enterprise Development Division, District Secretariat, Gampaha

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Harshani M. D. R.

Department of Human Resource Management, University of Kelaniya, Sri Lanka

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ABSTRACT

 In present business world a lot of entities tend to conduct training programs to the employees and expecting high level of performance from the employees. Hence the different kinds of training methods are used by the manufacturing sectors to train workforce. Although there are number of researches conducted in assessing the impact of training programs of manufacturing industry in other countries in Sri Lankan context research findings in this regard is limited. Therefore, the objective of the current study was to assess the impact of ‘employee on the Job Training on the performance of production assistants in Noritake Lanka (Pvt) Ltd. Matale, Sri Lanka

The independent variable and the dependent variable of this study were the level of on-the job training and the employee performance respectively. The reliability of the instruments was tested by using Cornbrash’s Alpha coefficient. The type of this study is hypothesis testing ant it was conducted in the natural setting with the minimum interference of the researcher. The study is a cross-sectional in time and the primary data were collected by using random sampling technique and sample size was 100 production assistant employees who are working in Noritake Lanka (Pvt) Ltd in Matale District. The unit analysis was at individual level. Data was collected through a structured questionnaire. The offline method was use to gather the data and the primary data set was used. The correlation and regressions methods were performed to test hypotheses and analyzed data.

Finding revealed that on-the-job training has a significant impact on employee performance. Correlation analysis shows that on-the-job training has a strong positive relationship on employee performance.  As a significant factor, this would mean that it is very significant to pay a high attention regarding the on-the-job training methods, because it directly affects to the performance of the employees in addition to that proper and well-structured on-the-job training are required to meet with the desired outcomes of the organization. Plenty of benefits can be obtained from on-the-job training method for the both employees and the organization.

Keywords: Employee on the Job Training, Employee Performance, Production Assistants

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Gayathree D. A. G. P. K.

Senior Lecturer, University of Kelaniya, Sri Lanka

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Bandara B. S. S. U.

Senior Lecturer, University of Kelaniya, Sri Lanka

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Navodani Thennakoon

Undergraduate, Department of Marketing Management, Kelaniya, Sri Lanka

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ABSTRACT

 Advertising plays a significant role in the current business world. In the digital platform, social media advertising is a new trend in developed and developing countries. In Sri Lanka, Facebook advertising covered a vaster audience compared to other platforms. There is a significant challenge to the business organizations in designing Facebook ads to successfully attract the target audience and motivate them to purchase the advertised products. Therefore, the primary purpose of the study is to analyze the effect of Facebook advertising to predict millennial consumers' purchase intention.

The conceptual framework comprises of performance expectancy, along with informativeness and perceived relevance. Further, gender plays a moderating role in this study. The data was collected using a self-directed questionnaire distributed among 200 participants. The findings revealed that gender moderates the relationship between perceived relevance and performance expectancy and informativeness and performance expectancy. Informativeness of advertisements was a significant factor in purchasing intention.

Keywords: Facebook Advertising, Gender, Informativeness, Perceived Relevance, Performance Expectancy, Purchasing Intention, The Millennial Generation

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