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Ms. Shanika Wijenayake - Articles

TITLE
CITED BY
YEAR
Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
M Kashif, PMP Fernando, SI Wijenayake
International Journal of Sports Marketing and Sponsorship
6 2019
Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
PK Gayathree, D Samarasinghe
Asian Social Science 15 (7)
2 2019
A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising
S Wijenayake, I Pathirana
Management Science Letters 9 (8), 1281-1288
2 2019
Supervisor and customer-driven stressors to predict silence and voice motives: mediating and moderating roles of anger and self-control
M Kashif, MY Gürce, P Tosun, S Wijenayake
Services Marketing Quarterly 41 (3), 273-286
  2020
The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka
AKS De Silva, SI Wijenayake
 
   
CHAPTER XXX
PMP Fernando, SI Wijenayake, W Małgorzata
 
   
Impact of Sharing Economy on Customer Purchasing Intention in the Hotel Industry in Sri Lanka
MSP Guruge, SI Wijenayake
 
   
The Strategic Importance of Enterprise Resource Planning (ERP) Systems Implementation in The Fast Moving Consumer Goods (FMCG) Industry in Sri Lanka
H Herath, SI Wijenayake
 
   
The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka
MHK Gunasekara, SI Wijenayake
 
   
Relationship between Customer Satisfaction and Service Quality in Banking Industry in Sri Lanka
PRS Fernando, SI Wijenayake
 
   
The impact of demographic and social class on purchasing intention, with special reference to fashion luxury good market in Sri Lanka
JST Wijesinghe, SI Wijenayake
 
   
Gender Differences in Service Quality: A Case of Higher Educational Lecturers in Sri Lanka
DW Kumara, SI Wijenayake

 

 

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