Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

The National Budget of 2017 has proposed that the government undertake a Global Marketing Campaign to Boost the Exports, Tourism and Foreign Direct Investment (FDI). The Department of National Planning of the Ministry of National Policies & Economic Affairs, requested the Sri Lanka Export Development Board (EDB) to coordinate with relevant stakeholder institutions to formulate a strategic global marketing campaign to boost Sri Lanka’s Brand image. This exercise included the main pillars of export, tourism and foreign investments. The stakeholder committee, which consists of different institutions and professional bodies, proposed Dr. Ravindra Dissanayake as the Chairman to its strategic committee to head the Think-Tank of strategizing “Brand Sri Lanka” project. The appointment was done by the Sri Lanka Export Development Board as the coordinating body of the project.

Dr. Ravindra Dissanayake obtained his Bachelor of Business Management in Marketing (Special) from the University of Kelaniya, Master of Business Administration (MBA) from the Postgraduate Institute of Management (PIM) of University of Sri Jayewardenepura and Doctor of Business Administration (DBA) from the European University, Switzerland. He is currently reading for another doctoral program (PhD) at the Taylor’s University in Malaysia. Dr. Ravindra Dissanayake is a brilliant scholar who has done much research in Brand Management, Consumer Behavior, Service Marketing and Business Case Studies. He serves for many reputed corporate sector organizations as a consultant in business development, brand building and strategic planning whilst being a trainer in professional soft skills and executive development programs.