The 15th inauguration ceremony of the Higher Diploma in Marketing was successfully held on the 28th of September 2024 at the Auditorium of the Faculty of Commerce and Management Studies. Recognizing its social responsibility, the Department of Marketing Management introduced this programme to cater to external students. By identifying emerging trends in the marketing profession and the evolving needs of stakeholders, the Department of Marketing Management developed the Higher Diploma in Marketing. This qualification was created to bridge the gap between industry demands and academic requirements, ensuring students are equipped for the future of the marketing field.

Dr. Sugeeth Patabendige, Head of the Department Marketing Department, addressed the gathering emphasizing the department's pioneering achievements. He highlighted that it was the first in the university sector to achieve ISO certification and SAP University Alliance Partnership, contributing significantly to the marketing field. He also underscored the comprehensive 360-degree knowledge that learning partners can gain through this programme. The chief guest, Prof. Bandara Wanninayake, Dean of the Faculty of Commerce and Management Studies, elaborated on Higher Diploma in Marketing programme and the career opportunities it opens up for learning partners upon completion. He also offered key insights into the programme's growing reputation as one of the most in-demand marketing qualifications in the country.

The keynote speaker for the event, Dr. Tharindu Atapattu, Chief Executive Officer of Swisstek Aluminium Ltd, shared his valuable insights on how marketing drives business activities and the evolving role of a modern marketer. He also reflected on key lessons learned throughout his professional journey. The vote of thanks was delivered by Mr. Uditha Mirando, Coordinator of the Higher Diploma in Marketing. Following the inauguration ceremony, Mr. Nipun Hewapathirana, Coordinator of the Diploma in Marketing, conducted an introduction session for all the learning partners. The event was further honored by the presence of faculty members from the Department of Marketing Management.