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The 14th inauguration ceremony of the Higher Diploma in Marketing
The 14th inauguration ceremony of the Higher Diploma in Marketing was successfully held on 22nd October 2023 at the Auditorium of Faculty of Commerce and Management Studies. As a result of realizing its social responsibility, the Department of Marketing Management has introduced this program to external students. The Department of Marketing Management has figured out the potential emerging trends in the marketing profession and advancing needs of the stakeholders. The Higher Diploma in Marketing is a qualification that emerged as a result of fulfilling the industry and academic needs.
The welcome speech was delivered by the Head of the Marketing Department, Prof. Renuka Herath. She explained that the Department of Marketing Management was the first to become ISO certified department in the university sector and it has provided many valuable products to the fields. The chief guest of the event, Prof. Bandara Wanninayake, Dean of the Faculty of Commerce and Management Studies explained the Higher Diploma in Marketing program and the career path of students after the completion of this program. Further, he shared valuable thoughts about this program and how it has become one of the highly demanding marketing programs in the country.
The keynote speaker for the day was Mr. Kasun Thotagamuwa who is currently working as the marketing manager at Maliban Biscuits shared his insights by explaining how marketing contributes to the business activities and the modern role of a marketer. He shared the key insights experienced throughout the journey studiously. The vote of thanks was delivered by the coordinator – Diploma in Marketing Mr. Nipun Hewapathirana and the introduction session was conducted after the inauguration ceremony to all the learning partners. Further this event was graced by coordinator – Higher Diploma in Marketing Prof. Sudath Weerasiri and the faculty members of Department of Marketing Management