The Department of Marketing Management (DMM), University of Kelaniya - Sri Lanka, signed an MoU with Ogilvy Digital on 26th November 2021 at the University of Kelaniya. Ogilvy Digital gets on board as the “Strategic Knowledge Partner for Digital Marketing”. for the Degree programmes offered by DMM. With this collaboration, Ogilvy Digital (Pvt) Ltd now joins hands as one of the Strategic Partners for “Certified Professional Marketing Graduates (CPMG)” as well.

More importantly, the Bachelor of Business Management Honours in Digital Marketing is the newest degree unveiled by the DMM and this degree programme will mostly be benefited from this MoU. The main objective of the new degree programme is to produce digital business strategists – highly competent and agile professionals capable of synthesizing business knowledge with emerging digital tools and techniques in generating proprietary insights and value to businesses. This collaboration puts hands together in the process of making DMM undergraduates readily employable. 

The strategic partner, Ogilvy Digital (Pvt) Ltd is a full-service marketing communications agency at the forefront of the digital revolution which provides its clients with competent and comprehensive marketing services for the digital age. It is a great honor to have them on board, since being one of the giants in the digital industry it would be more beneficial to our undergraduates.

Senior Prof. Nilanthi de Silva, Vice-Chancellor - University of Kelaniya, and Mr. Irvin Weerackody, Chairman, Ogilvy Group Sri Lanka signed the MoU on behalf of the respective organizations. Also, Dr. P. N. D. Fernando, Dean- Faculty of Commerce and Management Studies; Prof. Ravi Dissanayake, Head- Department of Marketing Management; Mr. Lalith Sumanasiri, Managing Director, Ogilvy Media, Ogilvy Digital, and Redworks; other faculty members and representatives from Ogilvy Media (Pvt) Ltd graced the event