Sutharsini Jesuthasan

University of Jaffna, Sri Lanka

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N. Umakanth

Senior Lecturer, University of Jaffna, Sri Lanka

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ABSTRACT

 In recent years, there is a noticeable increase in cashless transactions due to financial technology development. With the enhancement of fin-tech products like e-wallet, most consumers shift from cash-based transactions to cashless. In particular, locked down Citizens of the country had no other choice than to stay at home due to the COVID-19 pandemic in Sri Lanka. The social distancing and avoidance of physical touch were the significant measures to escape from the COVID-19 virus. The use of digital transactions and electronic cash transfers was encouraged in every nook and corner of the country. The present empirical study aimed to investigate the significant predictors of behavioral intention on e-wallet usage during the COVID-19 period. This study adopted a practical research design to the online survey method to gather e-wallet users' perceptions in the study area by applying an extended technology acceptance model (TAM). The present study follows the quantitative approach to gathering data from 500 respondents using a Google Form. And collected data were analyzed using the regression model. The results indicate that Attitude, perceived usefulness, perceived ease of use, perceived cost, perceived Risk, and COVID – 19 are the positive and significant predictors of e-wallet usage. In contrast, perceived usefulness, Subjective norms, and facilitating conditions do not significantly influence e-wallet usage. Further, e-wallets usage should be encouraged to avoid unnecessary visits to banks, implement social distancing, avoid physical touch while exchanging cash amid the COVID-19 pandemic in Sri Lanka and create a positive attitude among citizens of the country towards the adoption of a cashless economy. Finally, this study helps the digital marketplace's service providers understand the usefulness of using e-wallet for transaction purposes.

Keywords: Behavioral Intention, COVID-19, E-Wallets, Financial Technology, Sri Lanka, TAM

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Sanath Divakara

General Manager – Manufacturing, Macson Mesh Industries (Pvt) Ltd, Sri Lanka

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ABSTRACT

 Corporate entrepreneurship is defined as entrepreneurs within the organization, thus corporate entrepreneurs play an imperative role in the growth of organizations. A booming trend in researching the concept of corporate entrepreneurship stimulated the performance of the business lexicon during the past two to three decades. This research focused on the exploration of influencing factors for the development of corporate entrepreneurs in large organizations in the context of Sri Lankan. 

The study focused on a qualitative approach and conducted in-depth interviews in order to explore first-hand contemporary knowledge in relation to their businesses. Corporate entrepreneurs are identified as the driving arms with business knowledge of the organizations and initiate required implementation aligned to the prevailing market trends. Hence influencing factors imperatively contribute to the development of corporate entrepreneurship in the process of decision making, creativity, innovation and strategic renewal. The study revealed answers to the question of how corporate entrepreneurship develop within the organization and how that effect on organizational growth.

The study conducted in-depth interviews selecting ten most prominent corporate entrepreneurs in the large scale industries of the context using purposive sampling and analyzed the transcripts followed to narrative inquiry associating the software NVivo 12. The literature enabled to converge the findings into three areas of individual, organizational and environmental. Derived important themes related to the study scope and context that would enable to enhance to practice as the betterment of the relevant industry.

Keywords: Corporate Entrepreneurship, Large Organizations, Narratives, Organizational Performance

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Pushpakumara, B.M.A. ¹

DBA Candidate, University of Kelaniya, Sri Lanka

Shamil, Mohamed M. ²

Senior Lecturer, University of Kelaniya, Sri Lanka

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Yatigammana, M. R. K.N. ²

Senior Lecturer, University of Kelaniya, Sri Lanka

ABSTRACT

This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task was realized through an extensive literature review and discussions with academic experts and practitioners in the insurance field. A factor analysis was performed using the principal component analysis with Varimax rotation. The refined scales exhibit reliability, convergent validity, discriminant validity and will be useful for future researchers and managers.

Keywords: Altruistic Values, Brand Trust, Consumer-Brand Relationship, Factor Analysis, Hedonic Values

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Munasinghe, P. M.

Department of Economics and Statistics, Sabaragamuwa University of Sri Lanka

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Shantha, A. A.

Department of Economics and Statistics, Sabaragamuwa University of Sri Lanka

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ABSTRACT

Fast moving consumer goods sector is one of the expanding industries that influences on the green marketing issues. This study seeks to understand how the impact of green packaging on consumer purchasing intention among millennial generation in Gampaha District. The main objective is “to identify the factors that mostly influence on millennial consumer’s green packaging purchase intention”. According to comprehensive literature review, the researcher identified 4 variables of purchase intention namely; Product Characteristics, Environmental Concern, Government Role and Demographic Factors. Further, researcher was able to recognize the most enhancing components for some independent variables. Then, examined the hypothesis by using PLS-SEM except the Demographic Factors. Therefore, Education, Income and Gender under demographic variables tested chi-square test, Pearson correlation and significances by using SPSS. The researcher distributed questionnaires randomly to selected sample of 200 respondents selected under the multi stage sampling method according to a proportion within the 8 GN Divisions out of 37 in Kelaniya DS Division in Gampaha District who age between 18 – 35 years. All examined variables determined positive relationship with Purchasing Intention except Gender. However, the outcomes represented that no significant effect of Government Role, Environmental Concern, Income, Gender and Investment of Government under the Government Role but other mentioned variables recorded 95% significant on Purchasing Intention. The study identified that younger generation has an awareness and knowledge about ecological behavior. The implications of this study formed awareness into buying intention towards ecological packaging which can be used by FMCG businesses in Sri Lanka when deigning product packages.     

Keywords: Demographic Factors, Environmental Concern, Government ‘s Role, Product Characteristics, Purchase Intention

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