Prof. Bandara Wanninayake is a Professor in Marketing attached to the Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya. He graduated with second upper-class honors from the University of Sri Jayawardanepura, and today he holds a Ph.D. from Tomas Bata University, Czech Republic, an MBA from the University of Colombo, and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. Currently, he is specialized in lecturing on Strategic marketing management, Sales management, and Consumer Behavior, and Research Methodology at the University of Kelaniya and working as a visiting faculty in both local and foreign affiliated universities and higher education institutions. Further, he has published more than 35 research articles in reputed international research journals and proceedings of international research conferences.
Currently, he is serving as the Director of the Staff Development Center at the University of Kelaniya and a research consultant for several leading companies. Further, he has contributed to more than 10 applied research projects for the clients, namely National Savings Bank, Browns Thermal Engineering (Pvt) Ltd, McLerance Mobil Lubricant Limited, Crysbro Chicken Ltd, Peoples Bank, Peoples Leasing, JF Packaging, SEEDs, Chamber of Commerce, Kelani Cables PLC, Sri Lanka Telecom (SLT), etc. and another few projects are in progress
Educational Qualifications
- Ph.D. in Tomas Bata University, Czech Republic (2010 - 2013)
- Masters in Business Administration (2004 -2006) University of Colomb
- BSc Marketing Management(Special) Degree (1996-2000) University of Sri Jayawardanapura
- Postgraduate Diploma in Marketing Chartered Institute of Marketing-UK (2003
- Highest National Diploma in Accountancy (2006) Technical College - Dehiwala
Text Books Authored
- Wanninayake W.M.C.B (2003), Marketing Management (Sinhala Medium), (Author Publication).
- Chovancova, M., Asamoah, E. S., Wanninayake, W.M.C.B (2012), Consumer Behaviour and Branding: A cross Cultural Perspectives, GEORG Zilina, Bojzova11, 01001, Zilina, Slovak Republic.
Employment Record
Current place of work (from April 2003)
- Department of Marketing Management
Faculty of Commerce and Management Studies
University of Kelaniya, Sri Lanka
- Professor in Marketing, Department of Marketing Management
- Director: Staff Development CenterCoordinator: MBM in Marketing
Previous experience
- Media Image (Pvt) Ltd
Management Trainee – Marketing (from 2000-2001)
- St. Anthony’s Consolidated Lt
Junior Marketing Executive (from 1999-2000)
- ABC Freight Services (Pvt) Lt
Business Development Manager (from 2001-2002)