| Consumer ethnocentrism and attitudes towards foreign beer brands: With evidence from Zlin Region in the Czech Republic
WMC Wanninayake, M Chovancová
Journal of Competitiveness
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66 |
2012 |
| The impact of visual merchandising on consumer store choice decisions in Sri Lankan supermarkets
W Wanninayake, P Randiwela
7th Global conference on Business & Economics 10, 13-14
|
51 |
2007 |
| Consumer decision-making styles and local brand biasness: Exploration in the Czech Republic
W Bandara
Journal of Competitiveness 6 (1), 3-17
|
42 |
2014 |
| Consumer attractiveness towards green products of FMCG sector: an empirical study
W Wanninayake, P Randiwela
Proceedings of the Oxford Business and Economics Conference, Oxford: UK
|
41 |
2008 |
| Impact of key purchasing determinants on purchase intention of hybrid vehicle brands in Sri Lanka, an empirical study
RKT Karunanayake, W Wanninayake
Journal of Marketing Management 3 (1), 40-52
|
20 |
2015 |
| Impact of Developing Ethnocentric Brand Templates to Sustain the Local Brands-An Empirical Study
W Wanninayake, DMR Dissanayake
Proceedings of International Conference on Business Management 6, 479-490
|
9 |
2012 |
| A comparative study of service quality and customer service in public sector and private sector commercial banks
DMR Dissanayake, W Wanninayake
Proceedings of the 4th International Conference on Business Management …
|
8 |
2007 |
| STORE PERSONALITY AND BEHAVIORAL INTENTIONS OF CUSTOMERS: A COMPARATIVE STUDY OF RETAIL INDUSTRY IN THE CZECH REPUBLIC AND SRI LANKA
MC W. M. C. B. Wanninayake
ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS, 477-484
|
4 |
2012 |
| Consumer Behaviour and Branding: A Cross Cultural Perspective
M Chovancová, ES Asamoah, M Wanninayake
GEORG
|
4 |
2011 |
| Consumer Ethnocentrism and Its Influence on Impulsive Buying Behav-iour in Sri Lankan Milk Powder Market: The Moderation Effect by the Consumer Impulsiveness Traits
L Karunaratne, W Wanninayake
Kelaniya Journal of Management 7 (2), 1
|
3 |
2019 |
| Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands
GNR Perera, DMR Dissanayake, W Wanninayake
Archives of Business Research 6 (8)
|
3 |
2018 |
| Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
WMCB Wanninayake, M Chovancová
of the University of Pardubice Faculty of Economics and Administration, 160
|
2 |
2012 |
| Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries
W Wanninayake
|
2 |
2010 |
| Impact of the celebrity endorsements on consumer buytng behaviors
RAS Weerasiri, W Wanninayake
Sri Lanka Journal of Social Sciences 1 (1), 103-116
|
2 |
2009 |
| The impact of in-store environment on consumer store choice decisions in Sri Lankan Supermarkets
W Wanninayake, DMR Dissanayake
Proceedings of the 10th Anniversary International Symposium
|
2 |
2006 |
| Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka
WMCB WANNINAYAKE, M CHOVANCOVÁ
|
2 |
|
| Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
W Wanninayake, M Chovancová
Innovation and Knowledge Management Journals 4 (5), 1222-1239
|
1 |
2019 |
| The Impact of promotional strategies of pharmaceutical companies on doctor’s Recommendation of branded drugs: An Empirical Study in Sri Lanka
MMT Punchibandara, W Wanninayake
|
1 |
2018 |
| Consumer Behaviour and Branding: Building Domestic Brands in Developing Countries
M Wanninayake, M Chovancová
GEORG
|
1 |
2013 |
| The impact of brand personality on customer patronizing behavior: With special reference to the supermarket industry in Sri Lanka
WMC Wanninayake, M Chovancová
Innovation and Sustainable Competitive Advantage: From Regional Development …
|
1 |
2012 |
| The attitudes of customers towards green investments
W Wanninayake, H Herath
Faculty of Management and Commerce South Eastern University of Sri Lanka …
|
1 |
2009 |
| A Comparative Study of Service Quality and Customer Service in Public Sector and Private Sector Commercial Banks
WM Wanninayake, DMR Dissanayake
Conference proceedings of 4th International Conference on Business …
|
1 |
2007 |
| Seasonal Cycles of Two Species of Scallop (Bivalvia Pectinidae) on an Inshore and an Offshore Fishing Ground
WMTB Wanninayake
Department of Environmental-Port Erin
|
1 |
1994 |
| A study of the spawning cycles of Aequipecten opercularis and Pecten maximus in the Irish Sea, United Kingdom
W Wanninayake, AR Brand
NARA
|
1 |
1994 |
| The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®
DRG Perera, WMCB Wanninayake
Asian Social Science 15 (10)
|
|
2019 |
| Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: With Evidence from Sri Lanka
WMC Wanninayake, P Chovanec, M Chovancová
Znalosti pro tržní praxi 2015: Ženy-podnikatelky v minulosti a současnosti
|
|
2015 |
| Pricing economic value of organic rice under dichotomous choice framework: an environmental perspective
W Wanninayake, A Shantha
Kelaniya Journal of Management 2 (2)
|
|
2014 |
| Czech Consumers' Behavior toward Domestic Brands
M Chovancova, B Wanninayake
Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, 79-92
|
|
2014 |
| Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender
WMC Wanninayake, M Chovancová
Hradec Economic Days 2012, pt II
|
|
2012 |
| Acta Univ. Agric. Silvic. Mendelianae Brun. 2012, 60, 477-484
WMCB Wanninayake
Acta Univ. Agric. Silvic. Mendelianae Brun 60, 477-484
|
|
2012 |
| Exploring the impact of CRM strategies on customer loyalty: With special reference to state-owned commercial banks in Sri Lanka
WMC Wanninayake, M Chovancová
Innovation Vision 2020: Sustainable Growth, Entrepreneurship, and Economic …
|
|
2012 |
| CURRENT TRENDS IN MARKETING COMMUNICATION AND THEIR APPLICATION TO TOURISM
D Ofori, C Appiah-Nimo, F Haziri, L Shabani, M Chovancová, AB Jibril, ...
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59 (7 …
|
|
2011 |
| Antecedents of customer base brand equity: Empirical evidence from beer industry in Sri Lanka
WMC Wanninayake, M Chovancová
Creating Global Competitive Economies: A 360-Degree Approach, Vols 1-4
|
|
2011 |
| Spotřebitelský etnocentrismus jako strategický nástroj pro rozvoj hodnoty domácích značek v rozvojových zemích
WM Wanninayake
Univerzita Tomáše Bati ve Zlíně
|
|
2010 |
| Gender of the Consumer and Service Quality
H Herath, W Wanninayake
Journal of Commerce and Trade 4 (2), 5-13
|
|
2009 |
| The factors governing the habitat selection of Meretrix casta in Dutch Canal, Sri Lanka
S Nanthaprakash, W Wanninayake
NARA
|
|
2007 |
| Attaining Competitive Advantage through Successful Brand Building
WMCB Wanninayake
Economic Review
|
|
2003 |
| Towards Effective Marketing Practice in Sri lanka Paddy Market: Some Perspective
W Wanninayake
Faculty Of Management studies, Rajarata University of Sri lanka.
|
|
2003 |
| Raft Culture of Brown Mussel, Perna Perna in Rumassala Bay, Galle, Sri Lanka 1998
WMT Wanninayake
NARA
|
|
1998 |
| The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
M Chovancová
|
|
|
| The Impact Of E-Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
W Wanninayake
|
|
|
| The Emotional Advertising Appeals and Brand Trust towards Commercial Banks: A Study in Private Sector Commercial Banks in Sri Lanka
M Chaaminda, W Wanninayake
|
|
|
| Antecedents Of Customer Base Brand Equity: Empirical Evidence From Beer Industry In Sri Lanka
M Chovancová
|
|
|
| ADAPTING CONSUMER STYLE INVENTORY TO YOUNG ADULT CONSUMERS: AN EXPLORATORY STUDY IN SRI LANKA
WMCB Wanninayake
|
|
|
| The Impact of Closeness and the Profession of Reference Groups towards Brand Loyalty of Be,er Products: A Study on Sri Lankan Perspective
WMCBW Saumya Uidtha Bandara
|
|
|
| THE IMPACT OF SELF-DISCREPANCIES IN ENHANCING THE STATUS CONSUMPTION: STUDY ON THE LUXURY BRAND MARKET IN SRI LANKAN CONTEXT
WMCBW Tharaka Punchibandara
|
|
|
| Publication Preview Source Impact of Market Orientation on Organizational Performance: An Empirical Study on the Telecommunication Industry in Sri Lanka
SW W M C Bandara Wanninayake
|
|
|
| Antecedents of customer base brand equity: Empirical evidence from beer industry in Sri Lanka
MC W M C Bandara Wanninayake
|
|
|
| Impact of the Celebrity Endorsement on the Consumer Buying Behaviour
WMCBW Sudath Weerasiri
International Journal for Social Sciences
|
|
|
| Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka)
ND Peramuna, W Wanninayake
|
|
|
| The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
J Pushpakumara, W Wanninayake
|
|
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| CZECH CONSUMERS BEHAVIOR TOWARD DOMESTIC BRANDS ZACHOWANIE CZESKICH KONSUMENTÓW W STOSUNKU DO MAREK KRAJOWYCH
WMCB Wanninayake
ZESZYTY NAUKOWE WYŻSZEJ SZKOŁY HUMANITAS, 79
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|
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| Impact of Customer Experience Design Clues on Customer Satisfaction: Empirical evidence from Sri Lanka
G HMRSS, MMM Shamil, W Wanninayake
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