To become the ultimate marketing knowledge solution provider and resource center in Sri Lanka.

To encourage the economic growth of the country by providing an affordable, high-quality and innovative solutions to meet needs for research, training, and consulting in any and all aspects of Marketing. This work is conducted by the University lecturers and the industry professionals.

CAM is an exclusive Knowledge Centre established at the University Kelaniya. We are to carry out the training programmes, conduct, research projects and consultancy services. The University of Kelaniya, proving its vision: To become a centre of excellence in creation and dissemination of knowledge for sustainable development, the University of Kelaniya since its origin in 1875 has come along a long way and now it is one of the major national Universities with two major campuses, seven locations, six faculties and four institutions.

CAM is however initiated and managed by the Department of Marketing Management (DMM) which is one of the premier departments affiliated to the Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka. It is well known in the local university system and industry for its unique initiatives taken so far:

• The only SAP University Alliance partner
• The only and first ISO 9001:2008 quality certified business Management Department in the country
• Annual well known Fashion Show to enhance students’ creative and organising skills
• The first Department to develop verb outcome-based curriculum
• The first to offer ERP and Soft Skills Diplomas to its students
• Various events, seminars and research projects carried out by its student association called Future Marketers Association (FMA)
• Various events organised by its Alumni Association

Training Programs on Sales and Marketing

Courses

• PKCAM Certificate in Marketing
• PKCAM Strategic Marketing
• PKCAM Advanced Marketing

• Business Intelligence
• Sales and Distribution
• Supply Chain Management
• Accounting and controls

Skills Development Programmes

• Train the Trainer Program
• Leadership Skills
• Employee Motivation
• Personality Development
• Communication skills straining
• Developing Leadership Skills
• Time Management
• Team Success
• Employee Motivation
• Supervisory Development Program

Training Workshops

• Effective Selling Techniques
• Selling skills in Sinhala
• Key account Management
• Marketing Skills B2b Markets
• Customer care
• Customer Relationship Management
• Effective Selling Techniques
• Channel Management
• Handling Customer Objections
• Managing Territory / Regional Sales
• Sales Skills For Finance Industry
• Achieving Targets in difficult times
• How to Exceed Your Personal Performance Objectives
• Any other Customised Training