• Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands on content to be strategists.
  
  
• Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as integrated component.
  
  
• Inculcate professional values, attitudes and ethics to be holistically developed marketing practitioners.
  
  
• Be exposed towards global perspectives in decision making in the contemporary business environment
  
  
• Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence. 

• To provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere.
  
  
• To deliver the knowledge for strategy level decision making where marketing content as an integral component in strategy.
  
  
• To facilitate learning experience for achieving strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.
  
  
• To provide the knowledge to contribute to sustainable development through marketing ethics and practices.
  
  
• To facilitate an avenue to students who possess professional qualifications and higher academic qualifications  to be qualified in master level of business management education 

• Lectures
  
• Individual and Group Discussions
• Article and Book Reviews
• Individual and Group Presentations
• Project & Business Consultancy Field Works
• Simulation Games of Industry Practices     

Candidates are evaluated on each semester based on the following scheme.

• Assignments and Reports
• Projects/Dissertation
• Presentations
• Examinations

• Bachelors degree from a recognized university in business management related stream or in any fields with working experience in managerial / executive capacity or 
  
  
• Postgraduate Diploma / Postgraduate Certificate related to business management discipline from a recognized university or professional body or,
  
  
• any other prior learning experience including educational and working experience in managerial or professionals level.