mbm.png

MBM in Marketing Programme

University of Kelaniya commands a leading edge in the domain of Business Management Education. The Department of Marketing Management offers Master of Business Management - Marketing which guarantees a definite academic edge embedded with professional exposure

Aim of the Programme

  • Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands on content to be strategists.

  • Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as integrated component.

  • Inculcate professional values, attitudes and ethics to be holistically developed marketing practitioners.

  • Be exposed towards global perspectives in decision making in the contemporary business environment

  • Enhance their career scope to upper grade level by being qualified with academically and professionally recognized learnt excellence. 

The Objectives of this Degree Programme

  • To provide a sound theoretical knowledge of marketing and its application in contemporary business atmosphere.

  • To deliver the knowledge for strategy level decision making where marketing content as an integral component in strategy.

  • To facilitate learning experience for achieving strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.

  • To provide the knowledge to contribute to sustainable development through marketing ethics and practices.

  • To facilitate an avenue to students who possess professional qualifications and higher academic qualifications  to be qualified in master level of business management education 

Teaching Methods and Evaluation Criteria

  • Lectures
  • Individual and Group Discussions
  • Article and Book Reviews
  • Individual and Group Presentations
  • Project & Business Consultancy Field Works
  • Simulation Games of Industry Practices     

Evaluation Procedure

Candidates are evaluated on each semester based on the following scheme.

  • Assignments and Reports
  • Projects/Dissertation
  • Presentations
  • Examinations

Entry Qualification

  • Bachelors degree from a recognized university in business management related stream or in any fields with working experience in managerial / executive capacity or 

  • Postgraduate Diploma / Postgraduate Certificate related to business management discipline from a recognized university or professional body or,

  • any other prior learning experience including educational and working experience in managerial or professionals level.

Application Procedure

To apply online visit the Faculty of Graduate Studies, University of Kelaniya web site. Downloaded and filled applications can be sent to following address. 
" Senior Assistant Registrar, Faculty of Graduate Studies,
University of Kelaniya, Kelaniya" ,
by indicating " MBM in Marketing application 2018" on the top left corner of the e nvelope along with a Rs.750 bank slip paid to any Peoples Bank branch in favour of the account number 055-1001-1-0667549 on or before 28th September 2018

Help desk Contact: 

Sinhala/English 
Ms. Charuni – 0112903624 / 0112903832 / 0112903834 / 0113065844

 

Contact Us

Next Intake - Enrollment Window will be Closed in

© 2017 Department of Marketing Management- UoK . All Rights Reserved. Designed By Thilina Dk

Search