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The inauguration ceremony of the Higher Diploma in Marketing Programme, offered by the Department of Marketing Management of the Faculty of Commerce & Management Studies was successfully held on 09th of January 2021 an online platform via Zoom. This is the 06th intake of Higher Diploma in Marketing. Dr. P.N.D.Fernando, the Dean of the Faculty of Commerce & Management Studies, Dr. D.M.R. Dissanayake, Head of the Department of Marketing Management, Mr. Nisal Gunawardane, the coordinator of the Higher Diploma in Marketing Programme, academic staff members of the Department of Marketing Management and new students participated the event. The Keynote Speech was delivered by Dr. Anil Munasinghe, General Manager (Marketing), Kelani Cables. The importance of pursuing education qualifications in parallel with their industry experience was highlighted in his speech

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Master of Business Management (MBM) in Marketing which guarantees a definite academic edge embedded with professional exposure aiming to create Strategists with the right set of skills, attitude, ethics and sound theoretical knowledge that can be applied in the dynamic business environment to make strategically driven decisions. This two-year degree program is developed in line with the learning outcomes that will meet the graduate who is competent enough to make strategic decisions, put knowledge into practice in the workplace and contribute to sustainable development through marketing ethics and practices. 

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A webinar on “Excellence in Planning” was conducted for the students of the Diploma in People Skills programme of the Department of Marketing Management of the University of Kelaniya on the 18th of December 2020 on the Zoom platform. This webinar's resource panel consisted of Mr Gimhan Sumanasekera, Senior Project Manager at ISM APAC (Pvt) Ltd, Mr Lahiru Wijerathna - General Manager at Modern Pack Lanka (Pvt) Ltd, and Mr Vajeendra Kannangara, Marketing Manager at Ceylon Theaters.

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The Diploma Awarding Ceremony of Diploma in People Skills (DPS) and Diploma in Enterprise Resource Planning (DERP) offered by Department of Marketing Management, University of Kelaniya was held on 9th September 2020 at the Auditorium of the Faculty of Commerce and Management Studies. DERP and DPS are offered to the undergraduates of the Department of Marketing Management parallel to the degree programme. Prime objective of this innovative initiation is to make the graduates readily employable in the right employment. Specifically, DPS aims at inculcating the right attitude in undergraduates and Nestle Lanka PLC and Unilever Sri Lanka are the main strategic partners in this programme. DERP is a result of the SAP University Alliance Partnership of the Department of Marketing Management which aims at developing IT skills of the undergraduates and attune Consulting is the main delivery partner.

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Starting off the year with wonderful news, it is with great honor we announce that our Head of the Department, Dr. Ravi Dissanayake, senior lecturer, Miss. Shanika Wijenayake and senior lecturer Mr. Nisal Gunawardane were awarded Vice Chancellor’s Award for their internationally recognized publications! 

We would like to congratulate senior lecturers for this massive achievement and wish for many more successful accomplishments ahead!

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 The Annual General Meeting of the Future Marketers Association (FMA) was successfully held on 2 nd of September, 2020 at the Faculty of Commerce and Management Studies auditorium with the presence of the Head of the Department of Marketing Management- Dr. Ravi Dissanayake, panel of lecturers at DMM, former board members and Department undergraduates. The Meeting commenced with the gathering been officially welcomed and former board members taking seats at the head table. Following a video bringing back the eventful memories from the past year, the outgoing secretary, Ms. Gimhani Ekanayake read the minutes of the previous meeting, which was then approved by two participants from the last year’s meeting. Ms.Gimhani also extended her gratitude to the lecturers and all other individuals who guided and supported her throughout her term of work.

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Senior Lecturer Dr. Ravi Dissanayake & Senior Lecturer Ms. Shanika Wijenayake, Department of Marketing Management received Senate Awards which are offered to appreciate the researchers of University of Kelaniya who publish in internationally recognized journals on 25th November 2020. 

Dr. Dissanayke received the senate awards for his publication “Critical Success Factors for Performance-Oriented M-Learning in Sri Lanka” which is published in the Journal of Educational and Social Research. It is a SCOPUS indexed journal with an impact factor of 0.675. 

Ms. Wijenayake received the senate awards for two of her recent publications in indexed journals. The publication “A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising” is published in the journal - Management Science Letters which is SCOPUS indexed and the other is “Supervisor and Customer-Driven Stressors to Predict Silence and Voice Motives: Mediating and Moderating Roles of Anger and Self-Control” which is published in Services Marketing Quarterly (impact factor: 0.8)

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A webinar on “Communication and Public Speaking” was conducted for the students of Diploma in People Skills programme of the Department of Marketing Management of University of Kelaniya on the 27th of July 2020 on the Zoom platform. The session was conducted by Mr. Tharindu Ameresekere who is the founder and Chief Executive Officer at TAC Social Media Agency.

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The Department of Marketing Management (DMM) commenced the strategy execution module for the students of the Diploma in People Skills (DPS) of 2017/2018 batch on the 11th of December 2020 via the Zoom platform. The Round Table Sri Lanka delivers this module. The 1st session on  “Problem Solving” was conducted by Mr. Vivek Sundaralingam- the President of RTSL and an Entrepreneur at Metro City Hotels & Ramya Group of Companies, Mr. Danushka Jayasinghe- Head of Logistics Technology Solutions at ITX360 (Pvt) Ltd and Mr. Chamishka Kirielle- Marketing Manager of ZILLIONe Systems Solutions (Pvt) Ltd. Dr. Ravi Dissanayake, Head - Department of Marketing Management, Mr. S. Uditha Bandara, Coordinator - Diploma in People Skills and other faculty members were also present at the session. 

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A webinar on “Business Process Integration & ERP Systems” was conducted for the students of Diploma in ERP of the Department of Marketing Management of University of Kelaniya on the 09th and 15th of July 2020 via Zoom. The resource person of this webinar was Mr. Nilanka Peiris, who is the Managing Director at Global Conventions (Pvt) Ltd. The areas covered in the webinar were evolution of ERP systems, advantages and disadvantages of implementing ERP systems, business processes and its inter-relationships.

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“Great Minds” organized by the Future Marketers Association of University of Kelaniya successfully held its first ever session for the year 2020 with the outstanding, influential leader, Ms. Kasturi Chellaraja on the 20th of November Via Zoom with the participation of the head of the department Dr. Ravi Dissanayake, lecturers of the department and students from all batches of the Department of Marketing Management.

Ms. Kasturi is the first female group CEO of a public quoted conglomerate in Sri Lanka and was named as one of the top twelve women change makers in the country in 2019 by the Parliament of Sri Lanka and USAID. Being a fearless, tough and go-getter character she is, Ms. Kasturi spoke about how one can perform and succeed in a challenging corporate environment. The session was insightful as well as inspiring to many as she shared her story towards success and how she faced barriers fearlessly with an open mind. Towards the end of the discussion she answered many questions asked by the participants leaving them all motivated to develop themselves and always thrive in becoming a better person every day. 

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A webinar on “Information Systems & Better Data Management” was conducted for the students of Diploma in ERP of the Department of Marketing Management of University of Kelaniya on the 25th of June and 08th of July 2020 via Google Meets. The resource person of this webinar was Mr. Yasas Gunarathne, who is the Chief Executive Officer/ Managing Director at HasH 3 3 (Pvt) Ltd. The areas covered in the webinar were impact of information systems and data management in achieving competitive advantage, evolution of IT infrastructure and role of information systems in generating business intelligence.