The launch event for Digital Outlook Sri Lanka 2024 brought promise and innovation to the digital landscape of Sri Lanka on February 16, 2024, at the Excel World Premier Colombo. This collaborative endeavor between the Department of Marketing Management at the University of Kelaniya and Asia Pacific Institute of Digital Marketing (APIDM). The Chief guest for the event was Senior Professor Nilanthi De Silva, Vice Chancellor University of Kelaniya. The event also featured distinguished guests, Prof. Bandara Wanninayake, Dean of the Faculty of Commerce and Management Studies at the University of Kelaniya, Dr. Sugeeth Patabendige,