The grandest celebration of this winter tide, Signature Stylish Marketer 2016 concluded successfully on the 15th of December 2016 at the University of Kelaniya. Stylish Marketer is the annual fashion extravaganza organized by the Future Marketers Association, the official student association of the Department of Marketing Management, University of Kelaniya with the objective of improving the soft skills of its undergraduates. Apart from the academic curriculum undergraduates were believed to gain vast exposure and develop leadership skills, event management skills, planning, communication and negotiation skills.

Being fashion’s most glamorous eve, the event attracted the attention of an enormous crowd, where the audience was mesmerized by not only with the ravishing performances of the contestants, but also with the enthusiastic live performances by the veteran violinist, Dinesh Subasinghe and the exquisite vocalists Umaria Sinhawansa and Dushyanth Weeraman.

The event was graced by Prof. Sunanda Maddumabandara, the Vice Chancellor of the University of Kelaniya as the chief guest, and Mr Fouzul Hameed, the Managing Director of Hameedia group as the guest of honor and many more respected dignitaries from the industry of fashion and the corporate sector.

Judges Ms. Kasthuri Chellaraja (Managing Director of Hemas Pharmaceutical Pvt Ltd), Ms. Sandhya Salgadu (Independent Director of Seylan Bank and a Council Member of the University of Sri Jayawardenapura), Mr. Rashmika Pieris (business director at Linea Intimo, attached to MAS Holdings pvt Ltd), Ms. Harshani Ruman (Miss Sri Lanka for Miss Earth 2015, second runner up, Miss Tourism Universe 2015 second runner up, and Miss Grand Sri Lanka 2016), Ms. Kameel Hewawitharana (a designer for beauty queens and top models, and has judged the international best male and female model in Spain), Mr. Jereld Solomon (a veteran in the hairdressing industry), judged the show’s contestants along with Mr. Faizal Bongzo as host.

The contest was illuminated with the flawless glamour of queens and emperors adorned with charming attires, designed by the contestants of the design competition who had cleaved their way towards the grand finale of the Signature Stylish Marketer 2016.

Burnishing the moment of glory, the reigning titleholders of Stylish Marketer, Pavani Withanage of the Department of Accountancy, University of Kelaniya and Isanka Amarasinghe of the Department of Commerce and Financial Management of the University of Kelaniya were crowned by the outgoing titleholders, Salini Perera of the Department of Marketing Management, University of Kelaniya and Dilan Dakshina of Faculty of Science, University of Kelaniya.

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he Department of Marketing Management of the University of Kelaniya in collaboration with Future Marketers Association conducted a Forum on Sustainable Marketing with the theme of “Youth Encounter on Sustainable Marketing” on 11th of November 2016.

Mr. Dinesh Hamangoda, Marketing Manager, Holcim Lanka Ltd, Mr. Raskia Gunawardana, Assistant Manager – Group Sustainability, Hayleys PLC, Mr. Annurudda Gamage, Senior Manager HR & Corporate Sustainability, Kelani Valley Plantations PLC, Mr. Sivaram Kulendran, Head – Business Operations, Hayleys Agriculture Holdings Ltd and Mr. Suranga Chandana, Manager – Quality Assurance, Rileys Private Limited shared their insights on sustainable marketing practices of their respective firms while discussing the issues and challenges of practicing sustainability from the marketing perspective. The members of the Future Marketers Association acted as the panel members of the discussion forum.

This forum was organised alongside the module on “Sustainable Marketing” of the Bachelor of Business Management (Special) Degree in Marketing and the main objective was to build a platform for undergraduates to learn from the industry practitioners on the new developments from organizational perspectives. Dr. W.M.C.B. Wanninayake, Head, Department of Marketing Management, Academic Members of the Department and undergraduates participated in the forum.

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Unilever Sri Lanka Limited on 04th November 2016. With this MOU, Unilever Sri Lanka Limited comes on board as a strategic partner of DMM. The MOU mainly focuses on the Certified Professional Marketing Graduate (CPMG) qualification of DMM and Unilever Sri Lanka is becoming an Industry Partner in recognizing the graduates who obtain the qualification requirements through the agreement. CPMG is a joint academic cum industry membership programme which will allow DMM and the CPMG partner/s to accredit graduates of highest caliber to be designated as CPMGs leading to branded graduates plus facilitate lifelong learning. This MOU will provide internship opportunities to the DMM undergraduates of the University of Kelaniya at the Unilever.

The event was graced with the honorable presence of Senior Prof. SunandaMaddumaBandara, Vice Chancellor- University of Kelaniya, Prof. D M Semasinghe, Dean- Faculty of Commerce and Management Studies, Dr. W M C B Wanninayake,Head – Department of Marketing Management, and from Unilever Sri Lanka Limited: Mr. SumeetVerma-Director, Human Resources & Corporate Relations, Ms. Imali Jayathilake-HRBP – Customer Development & Brand Building, Ms. Kirthana Sathyamurthy-Leadership Development Manager, Ms. Ayisha Fazim-HR Business Partner – Marketing, Tea Division & SC Capability, Ms. Jency Paul-Assistant Manager – Recruitment & Learning.

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The Marketing Department and Future Marketers Association of the University of Kelaniya organised a soft skills and entrepreneurship development workshop which was held on the 22nd of June 2016 at the Faculty of Commerce and Management Studies. While the main lecture was conducted by popular artist Bhathiya Jayakodi, the Head of the Department of Marketing Dr. D.M.C.B Wanninayaka, academic staff members and undergraduates participated in the workshop.

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Soft Skills Development workshop was held in order to enhance the Skills and Motivation among 1st year undergraduates of Department of Marketing Management on 27th of May 2016, at the Faculty Auditorium. The workshop was conducted by Mr Dilantha Malagamuwa who is the best known international racing driver who has been “Racing with Pride for Sri Lanka” in many countries by wining many races and claimed many more podium finishes in racing arena. The session was organized Mr. Thilina Dk, Coordinator of the Soft Skills Development Programme.

The inauguration ceremony of the “Diploma in Marketing – 2016” conducted by the Department of Marketing Management was held on the 20th of March 2016 at the auditorium of the Faculty of Commerce and Management Studies. While the Dean of the Faculty of Commerce and Management Studies preceded the event, the keynote address was delivered by the General Manager of Sales and Marketing at MBSL Insurance Company, Mr. Induka Senanayake. The faculty members of the Department of Marketing Management and those enrolled in the Diploma Programme also participated in this event.

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The inauguration ceremony for the second batch of the Diploma in People Skills conducted by the Department of Marketing Management, Faculty of Commerce and Management studies was held on 11th March 2016 at the faculty premises. The inauguration of the programme was presided over by Dr. Bandara Wanninayake, Head of the Department of Marketing Management while Mr. Mahesh Jayasinghe, Managing Director of Mpower Soft Skills (Pvt.) Limited addressed the gathering to highlight the value of soft skills for undergraduates. The faculty members of the department and the students of the diploma programme also participated in this event.

Department of Marketing Management recognizes the prominence of developing the soft skills of its internal undergraduates in molding them into industry required graduates. Diploma in People Skills is delivered in collaboration with recognized industry resource personnel and business organizations.

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The inauguration ceremony of Masters in Business and Management (MBM) in Marketing, offered by the Faculty of Commerce and Management studies, University of Kelaniya was held on 13th March, 2016 at the auditorium of the Faculty of Commerce and Management Studies.

The ceremony was presided over by the Vice Chancellor of the University, Prof. Sunanda Madduma Bandara. The keynote address was delivered by Mr. Dilith Jayaweera, Managing Director of Triad (Pvt) Ltd. The Senior Lecturer of the Department of Marketing, Mr. Ajith Medis spoke at the ceremony. The Dean of the Faculty of Commerce and Management Studies Dr. D.M. Semasinghe, the Faculty staff and the graduate students were also present at this occasion.

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Department of Marketing Management (DMM) kept another step forward by introducing its Student Research Conference to the academic fraternity with the prime objective of creating young researchers. The Student Research Conference on Marketing (SRCM-2016) was held on 24th November 2016 at the New Building of the Faculty of Commerce and Management Studies with eminent academics and students' participation. The event was graced by Prof. D M Semasinghe, Dean, Faculty of Commerce and Management Studies, Prof. M. J. S. Wijeyaratne, Senior Professor and the Chairmen of the Research Council, Dr. W M C B Wanninayake, Head, Department of Marketing Management, and all other members of the Department. The keynote speech was delivered by Dr. Thissa Ravinda Perera, Senior Lecturer, Faculty of Management and Finance, University of Colombo

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CIMA STAR award is tagged as CIMA Leadership Awards 2014 and Sugeeth was awarded this in recognition of his outstanding contribution to his profession; namely – for globally being recognized as ‘tutor of the year’ in 2010 by CIMA, contribution in developing innovative curriculums at University of Kelaniya, developing the Chartered Accountants (CA) Sri Lanka new 2015 curriculum,  developing the Association of Accounting Technicians (AAT) Sri Lanka 2015 curriculum, and also developing the first industry based qualification for the BPO industry under a tripartite venture of CA Sri Lanka, SLASSCOM, & ICTA.

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The Department of Marketing Management commemorating its 10th anniversary of hard working journey and its remarkable milestones, did a “Pahan and Nelum Mal Pooja” on 28th May 2015 near Shrine area of Buddha statue. Afterwards a “Dharma Deshana” was preached by Ven. Iduragare Dhammarathana Thero at the Faculty of Commerce and Management premises. An almsgiving for about 100 Buddhist monks was then successfully held on 29th May 2015 at the faculty premises. The main role of these programmes was played by the students of the Department of Marketing Management under the guidance of the head of the department and other staff members. All the students of Department of Marketing Management, Dean of the Faculty, Head of the Department of Marketing Management, academic and non-academic members of Marketing Management and other departments participated this noble event.

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Department of Marketing Management (DMM) of the University of Kelaniya inaugurated Postgraduate Diploma in Marketing 3rd student intake on 08th February 2015 at the board room of Faculty of Management Studies (FCMS), University of Kelaniya with the distinguished presence of  Dr.W.M.C.B.Wanninayake, The Head of the DMM, Guest of Honor Mr. Siddeeque Ahmad Ali Akbar Vice President - Consumer Banking & Strategic Marketing, Amãna Bank, Former Head Mr. Ajith Medis, Former Head Dr. R.A.S. Weerasiri, Dr. Renuka Herath, Coordinator of Higher Diploma in Marketing program, Mr.D.M.R.Dissanayake, Founding coordinator PGDM, Mr.Nilantha Perera, Coordinator PGDM and other Senior Lecturers.

PDGM is a well-designed programme offered by DMM and the programme content has been revised according to industry research feedback for this 2015 PGDM 3rd intake. By now DMM offers three Diplomas (Diploma in Marketing, Higher Diploma in Marketing and Postgraduate Diploma in Marketing) which lead to Masters in Marketing.