| Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
MJ Roshan Priyankara, Sudath Weerasiri, Ravindra Dissanayaka
Management Studies 5 (2), 128-148
|
33 |
2017 |
| Relationship between celebrity endorsement and brand attitude: With reference to financial services sector brands in Sri Lanka
DMR Dissanayake, N Ismail
Conference Proceeding of 6th International Conference on Business and …
|
23 |
2015 |
| Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
DMR Dissanayake
Sri Lanka Journal of Marketing (SLJM) 1 (2), 1-19
|
22 |
2015 |
| The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
W Perera, DMR Dissanayake
International conference on Business & information, 1-21
|
19 |
2013 |
| E-Banking Adoption in the Context of Innovation and EService Quality: A Review on Concepts and Practices
GNDADMR Dissanayake
Journal of Environmental Science, Computer Science and Engineering …
|
18* |
2019 |
| Information communication technology (ICT) policy of Sri Lanka and its impacts to socioeconomic development: A review of Sri Lankan experience
DM Ravindra
Journal of Education and Vocational Research 1 (2), 53-59
|
16 |
2011 |
| Role of brand identity in developing global brands: A literature based review on case comparison between Apple iPhone vs Samsung smartphone brands
R Dissanayake, T Amarasuriya
Research journal of business and management, 430-440
|
15 |
2015 |
| The impact of perceived effectiveness of celebrity endorsement on perceived brand personality
DMR Dissanayake, RAS Weerasiri
Journal of Accounting & Marketing 6 (3), 1-9
|
14 |
2017 |
| PERCEIVED EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PERCEIVED BRAND EVALUATION IN THE SCOPE OF SERVICES SECTOR: A REVIEW PAPER
DMRD K.C.Koththagoda
International Journal of Business and Management Review 5 (7), 9-21
|
11 |
2017 |
| The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research Directions
DMR Dissanayake, HLN Wastantha, MPK Jinadasa
Journal of Social Sciences–Sri Lanka, Faculty of Social Sciences, University …
|
11 |
2017 |
| Ismail.(2015). Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
DMR Dissanayake
Conference Proceedings, 1-22
|
10 |
|
| Role of Relative-Agency of Consumers in Brand Building: Conceptual Review for Marketing Implications and Future Studies
RM L.K.K.Kahandawaarachchi,D.M.R. Dissanayake
Sri Lanka Journal of Marketing 2 (2), 31-53
|
9* |
2016 |
| Impact of Developing Ethnocentric Brand Templates to Sustain the Local Brands-An Empirical Study
W Wanninayake, DMR Dissanayake
Proceedings of International Conference on Business Management 6, 479-490
|
9 |
2012 |
| Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
A Gunawardane, N., Dissanayake,D.M.R., Munasinghe
International Journal of Business and Management Invention 5 (2), 106-111
|
8 |
2016 |
| A comparative study of service quality and customer service in public sector and private sector commercial banks
DMR Dissanayake, W Wanninayake
Proceedings of the 4th International Conference on Business Management …
|
8 |
2007 |
| Digital Transformation For Small & Medium Enterprises (SMEs): With Special Focus On Sri Lankan Context As An Emerging Economy
MPR Rassool, DMR Dissanayake
International Journal of Business and Management Review 7 (4), 59-76
|
7 |
2019 |
| Social Customer Relationship Management (SCRM) in Contemporary Business Era
DMR Siriwardana,A. and Dissanayake
International Journal of Business and Management Invention (IJBMI) 7 (9), 59-64
|
6 |
2018 |
| Conceptual review on country of origin effect in international markets
B Wegapitiya, D Dissanayake
International Journal of Business and Management Invention 7 (9), 12-19
|
5 |
2018 |
| Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
DMR Dissanayake
Proceedings of 8th Annual Research Symposium
|
5 |
2007 |
| Brand Activation: A Review on Conceptual and Practice Perspectives
RDN Gunawardane
Asian Social Science 14 (08), 37-43
|
4* |
2018 |
| Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand
DM Dissanayake, N Ismail, SP Sharif
Hosting Partner 1, 1-9
|
4 |
2017 |
| A Review on E-Banking Adoption in the Context of E-Service Quality
DAG Nayanajith, RAS Weerasiri, KA Damunupola
Sri Lanka Journal of Marketing 5 (2)
|
3 |
2019 |
| Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
DMRD G. A. Sanka Jayampathi
Singaporean Journal of BuSineSS economicS, and management StudieS (SJBem) 6 …
|
3 |
2018 |
| Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands
GNR Perera, DMR Dissanayake, W Wanninayake
Archives of Business Research 6 (8)
|
3 |
2018 |
| Potential of Tea Tourism in Sri Lanka: A Review on Managerial Implications and Research Directions
KCKDMR Dissanayake.
Equality and Management 1 (1), 51-68
|
3* |
2017 |
| Employer branding practices: Case review on IT sector companies in India
R Maitra, DMR Dissanayake
Scientific Research Journal (SCIRJ) 3 (8), 2201-2796
|
3 |
2015 |
| Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
PLP Geethanga, DMR Dissanayake
ICBI 2014 Conference Proceedings, 181-196
|
3 |
2014 |
| Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka
Z Zhengang, RAS Weerasiri, DMR Dissanayake
International Conference on Business and Information (ICBI), University of …
|
3 |
2011 |
| Celebrities in Advertisement and its Impact on Consumer Buying Behavior in the Context of Sri Lanka
W Wanninayake, DMR Dissanayake
Journal of Social Science Sri Lanka 1 (1)
|
3 |
2009 |
| Application of Social Media for Personal Branding: A Conceptual Review
NWOKDSPNDMR Dissanayake
THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT 8 (1), 153-160
|
2* |
2020 |
| Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions
DMR Dissanayake, A Siriwardana, N Ismail
Kelaniya Journal of Management 8 (1)
|
2 |
2019 |
| Relationship between Customer Based Brand Equity and Brand Evangelism: Research Propositions on Cable Brands in Sri Lanka
AMDMR Dissanayake
Elixir International Journal 118 (2018), 50843-50846
|
2* |
2018 |
| Determinants of environmental management systems of manufacturing small and medium scale enterprises in Sri Lanka
S Weerasiri, R Dissanayake, Z Zhengang
Perspectives of Innovations, Economics, and Business, 51-58
|
2 |
2012 |
| Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka
S Weerasiri, R Dissanayake
Perspectives of Innovations, Economics, and Business 4 (1231-2016-100885), 74-76
|
2 |
2010 |
| Impact of Customer Demographic characteristics (income, occupation and gender) on Brand loyalty
RAS Weerasiri, DMR Dissanayake
Sri Lanka: Golden Jubilee Commemoration Volume of the University of Kelaniya
|
2 |
2009 |
| The Impact of Corporate Social Responsibility (CSR) on the Brand Loyalty: A Case Study of Insurance Sector in Sri Lanka
DMR Dissanayake, S Jayawickramarathne
Colombo. University of Kelaniya. Unpublished Articles
|
2 |
2007 |
| The impact of in-store environment on consumer store choice decisions in Sri Lankan Supermarkets
W Wanninayake, DMR Dissanayake
Proceedings of the 10th Anniversary International Symposium
|
2 |
2006 |
| Future prospects of value added tea sector of Sri Lanka, comparative study, proceedings of the annual research symposium 2006
W Wanninyake, DMR Dissanayake
Faculty of Graduate Studies, University of Kelaniya, Sri Lanka
|
2 |
2006 |
| Strategic Planning and Organisation Performance: A Review on Conceptual and Practice Perspectives
SJR Dissanayake
Archives of Business Research 7 (6), 171-180
|
1* |
2019 |
| Influence of Celebrity Credibility on Brand Community Commitment towards Disaster Management Programs in Sri Lanka
DMR Dissanayake
International Journal of Business and Management 13 (11), 35-45
|
1 |
2018 |
| Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
A Munasinghe, DMR Dissanayake
International Journal of Scientific & Engineering Research 8 (6)
|
1 |
2017 |
| Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional Businesses
DMR Dissanayake, AH Norsanina
Journal of Social Sciences–Sri Lanka, Faculty of Social Sciences, University …
|
1 |
2017 |
| Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
DMR Dissanayake
IOSR Journal of Business and Management, 21-32
|
1 |
2015 |
| Impact of Attitudes and Awareness on Environmental Management Practices: A Study Based on the Small and Medium Sized Enterprises (SMEs) in Sri Lanka
RAS Weerasiri, DMR Dissanayake
IFRSA Business Review 1, 191-196
|
1 |
2011 |
| Middle managers attitudes on business performance generated through Enterprise Resource Planning
AC De Alwis, DMR Dissanayake
|
1 |
2009 |
| A Comparative Study of Service Quality and Customer Service in Public Sector and Private Sector Commercial Banks
WM Wanninayake, DMR Dissanayake
Conference proceedings of 4th International Conference on Business …
|
1 |
2007 |
| IMPACT OF SENSORY MARKETING STRATEGIES ON BRAND LOVE: A STUDY OF FRANCHISED FAST FOOD CHAINS IN SRI LANKA
DR Dissabandara, DMR Dissanayake
International Journal of Research In Commerce and Management Studies (ISSN …
|
|
2020 |
| Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
DMR Dissanayake, YL Velananda
Journal of Educational and Social Research 10 (2), 112-112
|
|
2020 |
| IMPACT OF EMOTIONAL INTELLIGENCE ON SALESFORCE MANAGEMENT: AN EMPIRICAL REVIEW
BS Paul, DMR Dissanayake
International Journal of Research In Commerce and Management Studies (ISSN …
|
|
2020 |
| Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
DMRDNWOKDSPN H.M.B.I Herath
Global Scientific Journals 8 (2), 3672-3699
|
|
2020 |
| Social Network and Ethnic Minority Entrepreneurship: A Theoretical Review and Practices
DMRD M.T.M.Sithas
Archives of Business Research 7 (6), 1-8
|
|
2019 |
| Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational Study
DAG Nayanajith, DMR Dissanayake, RAS Weerasiri, KA Damunupola
International Postgraduate Research Conference 2019, Faculty of Graduate …
|
|
2019 |
| IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
MDA Hossain, HLN Wasantha, DMR Dissanayake
Department of Marketing Management, University of Kelaniya, Sri Lanka.
|
|
2017 |
| Micro and Small Scale Travel Agencies in Sri Lanka: An Exploratory Study
W Samarathunga, H Pathirana, D Dissanayake, P Thilakarathne, ...
Journal of Management Matters, 29
|
|
2016 |
| Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Growth Potentials of Regional Businesses
DMR Dissanayake, H Norsanina
Research Centre for Social Sciences, Faculty of Social Sciences, University …
|
|
2016 |
| The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
DMR Dissanayake, NM Amarasinghe, RAS Weerasiri
Sabaragamuwa University of Si Lanka
|
|
2016 |
| DCD Turns Milk Powder Industry Inside Out
B Anuranga, EG Ubayachandra, GNR Perera, DMR Dissanayake
Department of Marketing Management, Faculty of Commerce & Management Studies …
|
|
2015 |
| Learning through Failures Case of Reviewing Strategy & Execution Yamaha-Out Board Market (OBM Market)
DMR Dissanayake, B Bandara
Staff Development Unit, Faculty of Commerce & Management Studies, University …
|
|
2015 |
| dle managers attitudes on business performance generated through Enterprise Resource Planning (ERP)
AC De Alwis, DMR Dissanayake
Ekonomika a Management 2010 (3)
|
|
2010 |
| An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
DMR Dissanayake, W Wanninayake
|
|
2010 |
| Impact of perceived risk and degree of consumer inferences about missing information with special reference to consumer durable sector in Sri Lanka
RAS Weerasiri, DMR Dissanayake
Faculty of Social Sciences, University of Kelaniya
|
|
2009 |
| Positioning Sri Lankan tea in a value added domain-Challenges and possible strategies
DMR Dissanayake, W Wanninayake
University of Kelaniya
|
|
2009 |
| Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka
DMR Dissanayake
University of Kelaniya
|
|
2008 |
| Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri Lanka
RAS Weerasiri, DMR Dissanayake
University of Kelaniya
|
|
2008 |
| An Analysis of the Usage of Telephone Directories and its Importance on Customer Life Style: A case study of Sri Lanka Telecom Ltd (SLT) Directory usage
DMR Dissanayake, W Wanninayake
University of Kelaniya
|
|
2008 |
| Consumer Evaluation of Brand Extension-with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka
W Wanninayake, DMR Dissanayake
University of Kelaniya
|
|
2007 |
| Future prospects of value added tea sector of Sri Lanka: comparative study
W Wanninayake, DMR Dissanayake
University of Kelaniya
|
|
2006 |
| The marketing trends of Sri Lankan tea exportation
W Wanninayake, DMR Dissanayake
Sabaragamuwa University of Sri Lanka
|
|
2006 |
| Effect of perceived risk and context on consumer inferencing about missing information
RAS Weerasiri, DMR Dissanayake
University of Kelaniya
|
|
2006 |
| Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational Study
DA Gayan Nayanajith, DMR Dissanayake, RAS Weerasiri, ...
|
|
|
| Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
A Munasinghe, DMR Dissanayake
|
|
|
| International Bi-annual Refereed Journal of Management & Technology, Volume 4.
DMR Dissanayake
|
|
|
| 6-27 lmpact of customer Demographic characteristics
RAS Weerasiri, DMR Dissanayake
|
|
|
| Consumer Perception and Behavioral Patterns on Nutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case–Related Implications
PW Liyanage, DMR Dissanayake
|
|
|
| Consumer Perception and Behavioral Patterns on Wholesome Food Consumption: An Exploration to Urban and Suburban Segments of Sri Lanka
DMR Dissanayake
|
|
|
| 6.19 Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector
RAS Weerasiri, DMR Dissanayake
|
|
|
| Service Failures and Customer Switching Behavior of Mobile Communication Services
MDMR Dissanayake
|
|
|
| BRAND BUIlDING STRATEGIES AND CUSToMER BUYING DECISIoNS: A STUDY oN GRoWING UP MIlK PoWDER MARKET of SRI lANKA
DMR Dissanayake
BUSINESS & MANAGEMENT, 123
|
|
|
| Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Service Sector Research …
S Javed, M Sambasivan, DMR Dissanayake
|
|
|
| Moderating And Mediating Contexts In Celebrity Endorsement On Brand Attitude: A Literature Review For Future Research Studies
DMR Dissanayake, HLN Wasantha
|
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