Prof Sudath Weerasiri - Articles

Attitudes and awareness towards environmental management and its impact on environmental management practices (EMPs) of SMEs in Sri Lanka

S Weerasiri

Journal of Social and Development Sciences 3 (1), 16-23

40

2012

Celebrity endorsement and consumer buying intention with relation to the Television advertisement for perfumes

R Priyankara, S Weerasiri, R Dissanayaka, M Jinadasa

Management Studies 5 (2), 128-148

33

2017

The impact of perceived effectiveness of celebrity endorsement on perceived brand personality

DMR Dissanayake, RAS Weerasiri

Journal of Accounting & Marketing 6 (3), 1-9

14

2017

Celebrity Endorsement and Purchase Intention of Telecommunication Industry in Sri Lanka

KC Koththagoda, S Weerasiri

International Journal of Science and Research (IJSR) 6 (6), 635-638

7

2015

A Study on Service Quality and Customer Satisfaction of Supermarkets in Sri Lanka

RAS Weerasiri

Sri Lanka Journal of Marketing 1 (2), 36-46

6

2015

The impact of automated teller machines (ATMS) service on customer satisfaction: A study based on state banks in Sri Lanka

RAS Weerasiri, KC Koththagoda

SAARJ Journal on Banking & Insurance Research 6 (2), 1-11

5

2017

A Review on E-Banking Adoption in the Context of E-Service Quality

DAG Nayanajith, RAS Weerasiri, KA Damunupola

Sri Lanka Journal of Marketing 5 (2)

3

2019

Innovation and Creativity of Small and Medium Scale Enterprises (SMEs) in Sri Lanka: A Review

RAS Weerasiri, Z Zhang, TR Perera

IFRSA BUSINESS REVIEW(IBR), 2 (1)

3

2012

Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka

Z Zhengang, RAS Weerasiri, DMR Dissanayake

International Conference on Business and Information (ICBI), University of …

3

2011

Factors affecting purchase decision for Indian two wheelers in Sri Lankan market

RAS Weerasiri, A Mendis

Kelaniya Journal of Management 4 (2)

2

2016

Determinants of environmental management systems (EMSs) of manufacturing small and medium scale enterprises (SMEs) in Sri Lanka

S Weerasiri, Z Zhengang, DMR Dissanayake

Perspectives of Innovations, Economics and Business, PIEB, 51-58

2*

2012

Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka

S Weerasiri, R Dissanayake

Perspectives of Innovations, Economics, and Business 4 (1231-2016-100885), 74-76

2

2010

Impact of Customer Demographic Characteristics (income, occupation and gender) on Brand Loyalty

RAS Weerasiri, DMR Dissanayake

Golden Jubilee Commemoration volume of University of Kelaniya

2

2009

Impact of Celebrity Endorsements on Consumer Buying Behavior

RAS Weerasiri, Wanninayeka, W.M.C.B

Journal of Social Science- Sri Lanka 1

2

2009

Factors Influencing on Purchase Intention of Organic Food Products in Sri Lanka

RAS Weerasiri, M Dharshana

Timber 2016 Conference Proceeding, 45

1

2016

Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry

U Munasinghe, S Weerasiri

University of Kelaniya Sri Lanka, Digital Repository

1

2016

EMpLOyEES AS iNTErNAL STAkEhOLDErS iN ThE CONCEpT OF SuSTAiNABLE MArkETiNg–A COMpArATivE ANALySiS OF EurOpEAN AND ASiAN MArkET

E Rudawska, S Weerasiri, M Wiścicka-Fernando

International Journal of Contemporary Management 17 (4), 301-322

2018

An Analysis of Interrelationships between Antecedents of Customer Loyalty: Context of Sri Lankan Veterinary Healthcare Services

PS Dassanayake, RAS Weerasiri

Singaporean Journal of Business, Economics and Management Studies 51 (5809 …

2018

The Impact of Celebrity Endorsement towards Brand Image with Special Reference to Men's Wear Apparel in Sri Lanka

NADM Rashinda, WR A S

Timber 2016 Conference Proceeding, 47

2016

IMPACT OF TELEVISION ADVERTISEMENTS ON YOUTH BUYING BEHAVIOR: WITH SPECIAL REFERENCE TO FRUIT DRINK MARKET IN SRI LANKA

RAS Weerasiri, HS Nadeeka

Proceeding of 1st International Conference on Branding & Advertising 1, 42-48

2015

Factors affecting the implementation of Environmental Management Systems (EMS) of enterprises in Sri Lanka

WR A.S, Zhang Zhengang

CGC MANAGEMENT REVIEW

2011

Motivations for Implementing Environmental Management in Small and Medium Sized Enterprises (SMEs): With Special Reference to Sri Lanka

RAS Weerasiri, DMR Dissanayaka

Giant Management –An International Bi-Annual Refereed Journal of Management …

2011

6.19 Involvement of Personnel Endorsements for Building Brand Preference: A Study in FMCG Sector

RAS Weerasiri, DMR Dissanayake

The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka

NM Amarasighe, RAS Weerasiri

Perceived Trust of E-Services, Perceived Usefulness and Adoption of E-Banking in the Context of Sri Lankan Private Sector Banks: A Relational Study

DA Gayan Nayanajith, DMR Dissanayake, RAS Weerasiri, ...

A Review on E-Banking Adoption in the Context of E-Service Quality

GN DA, RAS Weerasiri, KA Damunupola

Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province, Sri Lanka

HHJ Karunadasa, RAS Weerasiri

Assessing Interrelationships between Predictor Variables of Behavioral Intentions: Evidence from Veterinary Healthcare, Sri Lanka

PS Dassanayake, RAS Weerasiri

Fan Page Engagement within Social Media and Marketing Implications

N NimanthaLiyanage, RAS Weerasiri

Human Resources Management’s Strategic Role in Sri Lanka’s Hotel Sector

RAS Weerasiri

Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka

KC Koththagoda, RA Weerasiri

6-27 lmpact of customer Demographic characteristics

RAS Weerasiri, DMR Dissanayake

Impact of Market Orientation on Organizational Performance: An Empirical Study on the Telecommunication Industry in Sri Lanka

W Wanninayaker, RAS Weerasiri

The Impact of Celebrity Endorsement toward Brand Image with Special Reference to Men’s Wear Apparel in Sri Lanka

RAS Weerasiri, H Herath

The Impact of Perceived Service Quality on Customer Satisfaction in a Sri Lankan Veterinary Hospital

PS Dassanayake, RAS Weerasiri

Impact of People, Process, and Physical Evidence on Consumer Buying Intention of Motor Insurance industry in Sri Lanka

RAS Weerasiri, D Maldeniya

Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market

A Mendis, RAS Weerasiri