Department of Marketing Management - University of Kelaniya, conferred the first batch of Certified Professional Marketing Graduates (CPMG) on 07th December 2021 at Bandaranayake Memorial International Convention Hall (BMICH). CPMG is the only industry-academia accredited title awarded to recognize outstanding graduates. The title of CPMG comprises three qualifications targeting the development of soft skills, IT skills, and theoretical knowledge of marketing management of the undergraduates of DMM. Soft skills are developed through the Diploma in People Skills programme, Diploma in Enterprise Resource Planning is targeted at developing the IT skills, and the Bachelor of Management (Special) Degree in Marketing is tailor-made to develop the subject-related knowledge of the graduates.

All three qualifications are designed through a rigorous collaborative journey with the industry with the noble intention of making the graduates readily employable in the right employment. For this purpose, several strategic partners from the industry have collaborated with DMM in different capacities. Among them, the contribution of Nestlé Lanka PLC, Unilever Sri Lanka Limited, attune Lanka (Pvt) Ltd, Roar Digital, Round Table Sri Lanka, the Hameedia Group, Ogilvy Digital (Pvt) Ltd, and Maliban Biscuit Manufactories (Pvt) Ltd were recognized at the award ceremony. 

After years of hard and smart work of both the DMM and their strategic partners, 33 outstanding graduates of DMM were conferred with the CPMG title in the CPMG Certificate Awarding Ceremony. Senior Prof. Nilanthi de Silva, Vice-Chancellor – University of Kelaniya was the chief guest of the event. Also, Dr. P. N. D. Fernado, Dean – Faculty of Commerce and Management Studies, other Deans of the faculties, Dr. K. K. K. Dharmathilaka, Registrar of the university, members of the CPMG Accreditation & Evaluation Committee, CPMG project consultants, representatives from the strategic partner companies of CPMG, some leading personalities from the corporate and the academic staff of DMM graced the event.