Volume 7 Issue 2

Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction

J.A.S.C. Jayasinghe

Senior Lecturer, Department of Marketing, University of Colombo, Sri Lanka

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W.M.T.K. Weerasekara

Department of International Marketing, Adamjee Lukmanjee Exports (Pvt) Ltd

ABSTRACT 

In the Sri Lankan context, the publicly available research has not addressed precisely the relationship between green attributes and revisiting intentions so far. Therefore, this research mainly aimed to study the impact of Sri Lankan hotels’ green attributes on tourists’ revisiting intention. Besides how these said attributes affect overall satisfaction, and mediation role of tourists’ overall satisfaction on revisiting intention was also investigated. The present research is a positivistic study, and a survey was conducted based on a convenience sample selected from foreign and local tourists who had experience in hotels offered green attributes. The data were analyzed by two path models using AMOS 23. Findings show that some of the green attributes positively impact revisiting intentions, and some of the green attributes positively impact overall satisfaction. Furthermore, the overall satisfaction mediates the relationship between organic foods and revisiting, and also the relationship between water-saving attributes and revisiting intentions. These findings will help academics understand the theoretical relationships and for hoteliers to launch innovative and profitable green practices.

Keywords: Green Attributes, Overall Satisfaction, Revisiting Intentions, Sri Lankan Hotels

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