| Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands
GNR Perera, DMR Dissanayake, W Wanninayake
Archives of Business Research 6 (8)
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3 |
2018 |
| The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector
R Ranwala, G Perera
|
2 |
2017 |
| Impact of Entrepreneurial Networks on the Business Success of Small Enterprises
GNR Perera
|
1 |
2015 |
| The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka
CE Weerakoon, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| The Factors Affecting on Formation Customer Favorable Attitudes on Mobile Banking: with Special Reference to National Development Bank Sri Lanka
PM Thushani, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Effect of Point of Sale Material on Impulsive Buying Behavior in Western Province with Special Reference to Anchor Newdale in Restaurant Context.
MATD Eranga, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| The Impact of Innovation Management on the Business Success through Sustainable Productivity of Building Construction Industry: with reference to The International Construction …
GSM Preethisinghe, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| The Impact of Point of Sales Materials on Consumer Purchasing Behavior of Anlene Milk Powder
LSM Perera, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| The Impact of Consumer Sales Promotions on the Consumer Purchasing Decision with Reference To Beverage Sector in Gampaha District
R Thilakarathna, GNR Perera
Department of Marketing Management, University of Kelaniya, Sri Lanka.
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2017 |
| Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.
KRT Perera, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| The Impact of Sales Promotions on Consumer Buying Behavior-With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.
WAI Madushanka, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.
W Senavirathna, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka
K Wijegunarathne, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
NI Attanayake, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.
J Madushani, GNR Perera
Department of Marketing Management, University of Kelaniya
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2016 |
| Consumer Perception and Purchasing Decision towards Dairy Product
HG Ishanka, GNR Perera
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
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2016 |
| DCD Turns Milk Powder Industry Inside Out
B Anuranga, EG Ubayachandra, GNR Perera, DMR Dissanayake
Department of Marketing Management, Faculty of Commerce & Management Studies …
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2015 |
| Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth
KN Dilhani, GNR Perera
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