Mr. Wasantha Kumara - Research Articles

TITLE	CITED BY	YEAR
The Role of Fantasy on the Influence of Effectiveness of Celebrity Endorsements in Evaluating Endorsed-Brands WD Kumara Sri Lanka Journal of Marketing 2 (2), 1-16	5	2016
Drivers of purchasing intention towards non-asbestos roofing sheets in Sri Lanka PK Gayathree, DW Kumara, HMT Madhushani International Journal of Society Systems Science 12 (3), 250-265		2020
පාරිභෝගික මිල දී ගැනීමේ තීරණ කෙරෙහි රෑපවාහිනී ප්‍රචාරණයේ බලපෑම DW Kumara		2013
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry SM Hathurusinghe, DW Kumara
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods (FMCG) in Sri Lanka JIU Perera, DW Kumara
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector DW Kumara, DMR Dissanayake
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka D Jayathunga, DW Kumara
Gender Differences in Service Quality: A Case of Higher Educational Lecturers in Sri Lanka DW Kumara, SI Wijenayake

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Prof Sudath Weerasiri - Articles