The Future Marketers Association (FMA) of the Department of Marketing Management, University of Kelaniya reached another milestone in the University Social Responsibility Project (USR Project) on the 2nd of February 2022 under the theme of “Future Aspire 2022”. The annual USR Project aims at fulfilling the duties towards the society as socially responsible undergraduates and subsequently, in each year a needy school is chosen to uplift its quality of education. However, due to the opportunities created by the Covid-19 pandemic, the FMA was able to conduct this year’s USR Project by not only gathering students of one school but virtually gathering Advanced Level Commerce students of 25 schools covering all the 25 districts in Sri Lanka.

The goal of this year’s USR project was to develop the community by educating the Advanced Level Commerce students on planning their higher education and future career.  

The program was held with the presence of Dr. Ravi Liyanage- founder, chairman and the CEO of the Kingdom of Raigam. Dr. Liyanage delivered a fruitful speech on how to elevate yourself to excel in your career. Nevertheless, Prof. Ravi Dissanayake- Head, Department of Marketing Management added value to the programme by addressing the audience under the theme of the way forward to university life. Both of these insightful speeches were able to inspire the students in achieving flying colors in the Advanced Level Examination and planning higher education and career to build up their future in a secure manner. The event was graced by the participation of the faculty members of the Department of Marketing Management, Advanced Level Commerce students, their teachers, and the students of FMA