Advancements in information and digital technologies are transforming how businesses operate, and consumers behave at a rapid pace. More recently, the Covid-19 pandemic has also given a glimpse of how e-commerce is likely to dominate our future. Therefore, marketing management as a discipline and a profession needs to embrace information and digital technologies as the future of business. A future where mere recognition of such developments is unlikely to be sufficient and more in-depth understanding and specialization is becoming a necessity.
As a farsighted and dynamic academic entity, DMM has not only recognized this immerging trend but has also taken the tangible step of developing the new degree programme - Bachelor of Business Management Honours in Digital Marketing. By introducing this new degree programme, DMM aspires to equip its graduates with not only new knowledge but also with timely skills that will allow them to thrive in the new technology and digital era. Moreover, the proposed curriculum augment well with DMM’s overall promise of Crafting Strategists, where a ‘strategist’ is defined as:
"Competent and self-geared graduate who is capable of inculcating marketing culture within the organization by integrating all other business functions with sufficient industry exposure’"
Graduate Programmes
The Department of Marketing Management (DMM) is one of the premier departments affiliated to the University of Kelaniya, Sri Lanka, and is the only SAP University Alliance partner in Sri Lanka, and also the only ISO 9001:2015 Quality Certified Business Management Department in the country.
DMM strives to create a 'strategist', “who is competent, capable, and confident in driving people and businesses to greater heights”, via the below six standards affixed together:
Teaching Standards – internationally accredited teaching content
Focus Skills – focused on soft skills leading to employability
Professional Development – via blended teaching, learning, and assessment
Outward Insights – industry triggered teaching and learning
Hands-on Marketing – making students employable through simulation programs, event organizing, praccal training, execuve series, and etc.
Blended Faculty – a faculty that comprises of various disciplines, boosted by doctoral holders & professionals with industry and internaonal exposure.
A Unique Degree
B.B.Mgt. (Honors) Digital Marketing
- Level specific direction set via graduate profiles or level descriptors, setting the exact expectations on knowledge, skills, and attitude
- Unambiguous development of learning through eight domains of learning pillars
- Learning elevated gradually from factual to conceptual to procedural to metacognitive
- Learning outcomes based on action biasness ranging from remembering to comprehension to application to analysis to evaluation to synthesis
- Innovative teaching and learning via buzz groups, crossovers, industry visits, workshops, simulation, online forums, white papers etc
- On-demand learning via podcasts, vodcasts, and LMS activities
- Teaching, learning, and assessment based on action verbs with clear definitions.
DMM Quality Accreditation
