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Publications
Wijenayake, S.I. , 2015.
Application of Package Based Data Analysis: An Explanation with Service Sector Research Study
.
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya.
Kahatapitiya, K.D.M.A.L.; Wijenayake, S.I.
Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province
Madhushanka, U.H.L.; Wijenayake, S.I.
Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri Lanka
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The Department of Marketing Management Celebrates 20 Years of Excellence
08 April 2025
FMA’s AGM 2025: A Visionary Moment for Leadership and Growth
04 April 2025
DMM Shines at Razzmatazz Season II by Sabaragamuwa University of Sri Lanka
24 March 2025
Celebrating a Decade of Excellence: Inauguration Ceremony of the Diploma in ERP 2025 Batch and 10th Anniversary Celebration
19 March 2025
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Home
About
About DMM
DMM Milestones
Head's Message
Student Handbook
Future Marketers Association
Academic
DMM Graduate Profile
Undergraduate Programmes
B.B.Mgt.(Honors) in Marketing
B.B.Mgt.(Honors) in Digital Marketing
Diploma in ERP
Diploma in People Skills
Digital Internship System
CPMG Qualification
Diploma/ Higher- Diploma Programmes
Higher Diploma in Marketing
Diploma in ERP (External)
Masters Programmes
MBM in Marketing
PG LMS
Staff
Academic
Non-Academic
Research & Publications
Journals
SLJM (Sri Lanaka Journal of Marketing)
SLJM All Volumes
Conferences
ICAM
ICAM4
ICAM5
ISRCM
DMM Publications
Digital Outlook Sri Lanka
News & Events
Centers
CAM
BiT Cube
Contacts