| Impact of Brand Equity towards Purchasing Decision: A Situation on Mobile Telecommunication Services of Sri Lanka
NR Gunawardane
American Research Institute for Policy Development
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57 |
2015 |
| Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
N Gunawardane, A Munasinghe, DMR Dissanayake
International Journal of Business and Management Invention 5 (12,106-111)
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8 |
2016 |
| Brand Activation: A Review on Conceptual and Practice Perspectives
R Dissanayake, N Gunawardane
Asian Social Science 14 (8), 37 -43
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4 |
2018 |
| The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
D Thilina, N Gunawardane
International Journal of Electric and Hybrid Vehicles 11 (1), 73-84
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1 |
2019 |
| Role of Sports Sponsorships in Developing Brand Equity
NG Gimhani Madushani
International Journal of Business and Management Invention 9 (9), 26-34
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|
2020 |
| Brand Activation in Driving Customer Engagement: Theoretical and Practice Review
N Gunawardane, DK Thilina
The International Journal of Business & Management 8 (5), 69-73
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|
2020 |
| Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions
DPN Ranaweera, N Gunawardane
International Journal of Business & Management Invention 9 (4), 44-53
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2020 |
| Factors Influence on Customer Adoption of Internet Banking Facilities: With Special Reference to Licensed Commercial Banks in Sri Lanka
HAR Madushani, N Gunawardane
4th Student Research Conference on Marketing 1 (1), 2
|
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2020 |
| Factors Influence on the Purchase Intention of Organic Virgin Coconut Oil: With Special Reference to Western Province
PHINK Haggalla, N Gunawardane
4th Student Research Conference on Marketing 1 (1), 1
|
|
2020 |
| Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
SA Dharmadasa, N Gunawardane
Sri Lanka Journal of Marketing 3 (1), 26 -58
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2017 |
| The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka
C Ruwan, N Gunawardane
Faculty of Commerce and Management Studies, University of Kelaniya
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