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Mr. Nisal Gunawardane - Articles

TITLE
CITED BY
YEAR
Impact of Brand Equity towards Purchasing Decision: A Situation on Mobile Telecommunication Services of Sri Lanka
NR Gunawardane
American Research Institute for Policy Development
57 2015
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
N Gunawardane, A Munasinghe, DMR Dissanayake
International Journal of Business and Management Invention 5 (12,106-111)
8 2016
Brand Activation: A Review on Conceptual and Practice Perspectives
R Dissanayake, N Gunawardane
Asian Social Science 14 (8), 37 -43
4 2018
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
D Thilina, N Gunawardane
International Journal of Electric and Hybrid Vehicles 11 (1), 73-84
1 2019
Role of Sports Sponsorships in Developing Brand Equity
NG Gimhani Madushani
International Journal of Business and Management Invention 9 (9), 26-34
  2020
Brand Activation in Driving Customer Engagement: Theoretical and Practice Review
N Gunawardane, DK Thilina
The International Journal of Business & Management 8 (5), 69-73
  2020
Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions
DPN Ranaweera, N Gunawardane
International Journal of Business & Management Invention 9 (4), 44-53
  2020
Factors Influence on Customer Adoption of Internet Banking Facilities: With Special Reference to Licensed Commercial Banks in Sri Lanka
HAR Madushani, N Gunawardane
4th Student Research Conference on Marketing 1 (1), 2
  2020
Factors Influence on the Purchase Intention of Organic Virgin Coconut Oil: With Special Reference to Western Province
PHINK Haggalla, N Gunawardane
4th Student Research Conference on Marketing 1 (1), 1
  2020
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
SA Dharmadasa, N Gunawardane
Sri Lanka Journal of Marketing 3 (1), 26 -58
  2017
The Impact of Experience Design Elements on Loyalty Behavior: With Special Reference to Textiles Shopping Industry in Sri Lanka
C Ruwan, N Gunawardane
Faculty of Commerce and Management Studies, University of Kelaniya

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