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Ms. Poornima Gayathree - Articles

     
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Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
PK Gayathree, D Samarasinghe
Asian Social Science 15 (7)
2 2019
Drivers of purchasing intention towards non-asbestos roofing sheets in Sri Lanka
PK Gayathree, DW Kumara, HMT Madhushani
International Journal of Society Systems Science 12 (3), 250-265
  2020
Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka
PK Gayathree, NR Perera, AP Medis
Sri Lanka Journal of Marketing 5 (02), 53-79
  2019
Fast Food Consumption Behaviour of Sri Lankans: With Special Reference to Gampaha and Colombo Districts
H Nirmani, PK Gayathree, SU Kumara
Sri Lanka Journal of Marketing 3 (01), 01-25
  2017
The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri Lanka
GDD Perera, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Factors Influencing the Brand Loyalty towards the Fast Food Industry in Sri Lanka: with Special Reference to Internationally Franchised Fast Food Brands in Sri Lanka
H Perera, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Factors Affecting the Attitude towards Facebook Advertisements–With Special Reference to Colombo City Customers.
PMD Sandaruwan, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Impact of Promotional Tools on Purchasing Intension of Telecommunication Networks: with special reference to educated youth generation in Colombo in Sri Lanka
M Abeysinghe, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
The Factors Affecting the Revisit Intention of Fast Food Restaurants:(With Special Reference to Generation Y in Western Province Sri Lanka).
EN Kuruppuarachchi, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka.
B Basnayaka, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages Market
MTD Dhananjaya, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka.
PM Gallage, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.
NA Sudharshana, D Gayathree
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Public awareness towards the adoption of a household e-waste management system: A case of professionals in the Colombo district of Sri Lanka
DAGPK Gayathree, APK Alwis
National Conference on Green Practices 2016 1 (01), 51
  2016
Factors Affecting the Purchasing Intention of Green Products
D Gayathree
Sri Lanka Journal of Marketing 2 (01), 54
  2016
The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.
ILT Nilukamal, D Gayathree
Department of Marketing Management, University of Kelaniya
  2016
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
D Gayathree
Department of Marketing Management, University of Kelaniya
  2016
Legend of Entrepreneurial Business Model: A Case Study of Lanka Harness Co. (Pvt) Ltd
DAGPK Gayathree
Staff Development Unit, Faculty of Commerce and Management Studies. 1, 34
  2015
The Role of Experiential Marketing in Retaining the Customers of the Hospitality Industry in Sri Lanka
WAM Ishara, PK Gayathree
 
   
The Effect of Brand Equity for Women’s Purchasing Intention on Clothing Own Brands in Sri Lanka
NK Maduwegedara, D Gayathree

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