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Ms. Madhuri Fernando - Articles

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CITED BY
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Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
M Kashif, PMP Fernando, SI Wijenayake
International Journal of Sports Marketing and Sponsorship
6 2019
Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
PMP Fernando, KSD Fernando
Selected Papers from the Asia- Pacific Conference on Economics & Finance …
5 2017
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
M Kashif, PMP Fernando, S Samad, R Thurasamy
Asia Pacific Journal of Marketing and Logistics 30 (4), 988-1012
3 2018
Re-imagining marketing as societing
M Kashif, PMP Fernando, U Altaf, J Walsh
Management Research Review
2 2018
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
ARN Silva, PMP Fernando
International Conference on Branding and Advertising - 2015, http://tiikm …
1 2015
Finding greener grass on the other side of hill
M Kashif, PMP Fernando, S Samad, R Thurasamy
Asia Pacific Journal of Marketing and Logistics
  2018
STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.
PMP Fernando, H Hennayake
Department of Marketing Management, University of Kelaniya, Sri Lanka.
  2017
Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates-MAS Design.
RK Gooneratne, PMP Fernando
Department of Marketing Management, University of Kelaniya
  2016
Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka
LDR Weerakoon, PMP Fernando
Department of Marketing Management, University of Kelaniya
  2016
Effectiveness of Mentoring in the Career Progression of Protégés.
R Ranatunga, PMP Fernando
Department of Marketing Management, University of Kelaniya
  2016
Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka:(With Special Reference to Colombo District).
PU Gunasekara, PMP Fernando
Department of Marketing Management, University of Kelaniya
  2016
A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.
V Fergus, PMP Fernando
Department of Marketing Management, University of Kelaniya
  2016
Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies
KSD Fernando, PMP Fernando
Logistics Conference Trincomalee - 2016 Journal 1 (2016), 125-148
  2016
Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective
K Sriwignarajaa, PMP Fernando
Faculty of Commerce and Management Studies, University of Kelaniya
  2015
Influence of Social Media on Purchasing Behavior–With Special Reference to Facebook Users
PMP Fernando, S Jayawickramarathne
International Conference on Business and Information
  2011
Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
PMP Fernando
Faculty of Commerce and Management Studies, University of Kelaniya
  2011
6.23 The Impact of the Gender of the Customer oii Evaluation of Service Quality in Banking Industry of Sri Lanka
CB Wijesundara, PMP Fernando
 
   
THE IMPACT OF LOCAL CULTURAL VALUES ON THE EFFECTIVENESS OF ADVERTISING APPEALS
PMP Fernando
 
   

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