International Conference on Advanced Marketing (ICAM 2017).

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Service Marketing redefined at Corporate Dialogue 2017 with Prof. Parasuraman in Colombo, Sri Lanka

Understanding the significance and the unfilled gap prevailing in Service Marketing in Sri Lanka, The Department of Marketing Management of University of Kelaniya in collaboration with The International Institute of Knowledge Management (TIIKM) organized “Corporate Dialogue 2017 – The Industry Forum of the Year” headed by Prof. A. Parasuraman – the world renowned Service Marketing Guru who co-founded the SERVQUAL model highly used in Service Marketing worldwide on 26th of January, 2017 at Galle Face Hotel in Colombo, Sri Lanka. The forum was organized in line with the International Conference on Advanced Marketing (ICAM 2017) held on 26-27 January, 2017. This is for the very first time that this living legend in Service Marketing visited Sri Lanka, and it this special forum comprised of several insights to meet the unmet expectations of clients regardless of the type of industry.

Together with Prof. A. Parasuraman, Mr. Sulaiman Salim bin Al-Kaabi – CEO of Etisalat Telecommunication Company, Mr. Love Yadev, CEO of Amana Global and Mr. Ravi Bamunusinghe, Managing Director of Research Consultancy Bureau also contributed as forum panelists and, this was moderated by Mr. Ravi Jayawardena – CEO, Sales and Marketing of Maliban Biscuits, Sri Lanka. More than 150 attendees took part in this forum representing various business organizations in Sri Lanka.


Signature Stylish Marketer 2016

The grandest celebration of this winter tide, Signature Stylish Marketer 2016 concluded successfully on the 15th of December 2016 at the University of Kelaniya. Stylish Marketer is the annual fashion extravaganza organized by the Future Marketers Association, the official student association of the Department of Marketing Management, University of Kelaniya with the objective of improving the soft skills of its undergraduates. Apart from the academic curriculum undergraduates were believed to gain vast exposure and develop leadership skills, event management skills, planning, communication and negotiation skills.

Being fashion’s most glamorous eve, the event attracted the attention of an enormous crowd, where the audience was mesmerized by not only with the ravishing performances of the contestants, but also with the enthusiastic live performances by the veteran violinist, Dinesh Subasinghe and the exquisite vocalists Umaria Sinhawansa and Dushyanth Weeraman.

The event was graced by Prof. Sunanda Maddumabandara, the Vice Chancellor of the University of Kelaniya as the chief guest, and Mr Fouzul Hameed, the Managing Director of Hameedia group as the guest of honor and many more respected dignitaries from the industry of fashion and the corporate sector.

Judges Ms. Kasthuri Chellaraja (Managing Director of Hemas Pharmaceutical Pvt Ltd), Ms. Sandhya Salgadu (Independent Director of Seylan Bank and a Council Member of the University of Sri Jayawardenapura), Mr. Rashmika Pieris (business director at Linea Intimo, attached to MAS Holdings pvt Ltd), Ms. Harshani Ruman (Miss Sri Lanka for Miss Earth 2015, second runner up, Miss Tourism Universe 2015 second runner up, and Miss Grand Sri Lanka 2016), Ms. Kameel Hewawitharana (a designer for beauty queens and top models, and has judged the international best male and female model in Spain), Mr. Jereld Solomon (a veteran in the hairdressing industry), judged the show’s contestants along with Mr. Faizal Bongzo as host.

The contest was illuminated with the flawless glamour of queens and emperors adorned with charming attires, designed by the contestants of the design competition who had cleaved their way towards the grand finale of the Signature Stylish Marketer 2016.

Burnishing the moment of glory, the reigning titleholders of Stylish Marketer, Pavani Withanage of the Department of Accountancy, University of Kelaniya and Isanka Amarasinghe of the Department of Commerce and Financial Management of the University of Kelaniya were crowned by the outgoing titleholders, Salini Perera of the Department of Marketing Management, University of Kelaniya and Dilan Dakshina of Faculty of Science, University of Kelaniya.

Priyanwadha Adhikari of University of Moratuwa was coronated the Best Designer at the glittering final pageant while Lakni Edirisyriya was the First Runner-up and Hansi Bulathgaha was placed as Second Runner-up, all being products of the University of Moratuwa. The winner of award for the best Spring outfit was Anupa Sandaruwan of University of Visual and Performing Arts while the award for the best Autumn outfit was won by Nirmani Sachinthana of Open University of Sri Lanka.

Adding more excitement to the live show, several mini pageants were held along with the main pageant, arousing the enthusiasm of the audience. Hashan Weerasinghe and Pemalka Premarathne, both from university of Kelaniya walked away with Mister and Miss Photogenic titles sponsored by the Pencil Art Shop, while Randula Senanayake of University of Sri Jayewardenepura


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