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The much-anticipated Digital Outlook Sri Lanka 2025 report has officially been launched, offering cutting-edge insights into the digital behavior of Sri Lankan consumers. This annual market insight report is a result of a strategic collaboration between the Asia Pacific Institute of Digital Marketing (APIDM) and the Department of Marketing Management, University of Kelaniya.

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The Department of Marketing Management (DMM) of the University of Kelaniya celebrated its 20th Anniversary on the 1st of April 2025, at the department premises. This milestone marked two decades of dedication to academic excellence, innovation, and leadership in marketing education in Sri Lanka.

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The Future Marketers Association (FMA) of the Department of Marketing Management, University of Kelaniya successfully hosted its Annual General Meeting (AGM) on the 18th of March 2025 at the FCMS Auditorium. The event marked a significant occasion in the association’s calendar, as it not only reflected on the progress and accomplishments of the past year but also set the stage for a new chapter in FMA's journey. The atmosphere was filled with energy, as the event brought together undergraduates across all years of study, alongside faculty members, to celebrate the milestones achieved and discuss the future direction of the association.

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The Department of Marketing Management, University of Kelaniya, made an outstanding mark at Razzmatazz Season II, the Inter-University Advertising Competition organized by Sabaragamuwa University of Sri Lanka (SUSL). This competition brought together the most creative minds from universities across the country.  Three teams from our department participated in the competition, with Team Snap Ads and Team Promo Pros securing places among the top ten finalists.

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The Department of Marketing Management at the University of Kelaniya celebrated a significant milestone on March 7, 2025, with the inauguration of the Diploma in Enterprise Resource Planning (ERP) 2025 batch. This year’s ceremony was particularly momentous, celebrating the enrollment of the 5th external and 10th internal batch while also commemorating the program’s 10th anniversary. Held at the faculty’s auditorium in a hybrid format, the event brought together of over 200 attendees, both in person and virtually via Zoom.

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The Department of Marketing Management at the University of Kelaniya recently hosted an insightful session for digital marketing students on E-Commerce and Digital Business Models. The session was conducted by Daraz, Sri Lanka’s leading online marketplace, which provided students with a comprehensive understanding of e-commerce operations and industry trends as our knowledge partner.

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GLAMORA 2.0 the annual Fashion show organized by the Department of Marketing Management, University of Kelaniya was held on a grand scale on the 27th January 2025 with the participation of 30 models and 15 designers who were selected from over 100 models and 50 designers. The show was organized on the main theme of ‘Elements’ giving scope for the designers and models to get the most out of their skill of creativity.

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The Department of Marketing Management at the University of Kelaniya proudly celebrates a decade of excellence with its ISO 9001:2015 certification. This milestone reflects its unwavering commitment to maintaining high standards in education, research, and industry collaboration.

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The Department of Marketing Management of the University of Kelaniya successfully organised a landmark workshop titled "Innovate and Transform: A Workshop on Design Thinking and AI with SAP" on Saturday, November 23, 2024, under the Diploma in Enterprise Resource Planning (ERP) program. Attracting over 150 participants from both internal and external batches, the event marked a significant milestone as the largest workshop ever conducted for the diploma program.

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The inauguration ceremony of the Diploma in People Skills (DPS) Program was held on October 25, 2024, at the Auditorium, Faculty of Commerce and Management Studies, University of Kelaniya. This significant event marked the beginning of an enriching academic journey for the incoming students, aimed at bridging the gap between academic learning and essential professional competencies.The ceremony was graced by Chief Guest Prof. W.M.C.B. Wanninayake, Dean of the Faculty of Commerce and Management Studies.The keynote address was delivered by Mr. Milinda Weerasinghe, Group Head of Marketing at Maliban Group Sri Lanka.Additionally, Dr. Sugeeth Patabendige, Head of the Department of Marketing Management, addressed the gathering, highlighting the department's support and vision for the DPS Program.

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The Department of Marketing Management of the Faculty of Commerce and Management Studies ceremoniously marked the beginning of a new academic year with the 9th Inauguration Ceremony of the Master of Business Management (MBM) in Marketing on the 12th of October 2024. The prestigious event took place at the View Hall, Waters Edge Hotel, Battaramulla, and was attended by a distinguished gathering of academics, industry leaders, students, and well-wishers. The event commenced with a warm and eloquent welcome address delivered by Dr. Sugeeth Patabandige, Head of the Department of Marketing Management. Dr. Patabandige emphasized the pivotal role that the MBM program plays in shaping future leaders in the field of marketing and underscored the department’s commitment to fostering academic excellence and professional development.

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The 15th inauguration ceremony of the Higher Diploma in Marketing was successfully held on the 28th of September 2024 at the Auditorium of the Faculty of Commerce and Management Studies. Recognizing its social responsibility, the Department of Marketing Management introduced this programme to cater to external students. By identifying emerging trends in the marketing profession and the evolving needs of stakeholders, the Department of Marketing Management developed the Higher Diploma in Marketing. This qualification was created to bridge the gap between industry demands and academic requirements, ensuring students are equipped for the future of the marketing field.

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