Dr. Ravindra Dissanayake has been appointed as the Chairman of the National Think-Tank of Brand-Sri Lanka” Project

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Dr. Ravindra Dissanayake, Senior Lecturer, Department of Marketing Management, the Faculty of Commerce & Management Studies of the University of Kelaniya, has been appointed as the Chairman of the National Think-Tank of “Brand-Sri Lanka” project.

The National Budget of 2017 has proposed that the government undertake a Global Marketing Campaign to Boost the Exports, Tourism and Foreign Direct Investment (FDI). The Department of National Planning of the Ministry of National Policies & Economic Affairs, requested the Sri Lanka Export Development Board (EDB) to coordinate with relevant stakeholder institutions to formulate a strategic global marketing campaign to boost Sri Lanka’s Brand image. This exercise included the main pillars of export, tourism and foreign investments. The stakeholder committee, which consists of different institutions and professional bodies, proposed Dr. Ravindra Dissanayake as the Chairman to its strategic committee to head the Think-Tank of strategizing “Brand Sri Lanka” project. The appointment was done by the Sri Lanka Export Development Board as the coordinating body of the project.

Dr. Ravindra Dissanayake obtained his Bachelor of Business Management in Marketing (Special) from the University of Kelaniya, Master of Business Administration (MBA) from the Postgraduate Institute of Management (PIM) of University of Sri Jayewardenepura and Doctor of Business Administration (DBA) from the European University, Switzerland. He is currently reading for another doctoral program (PhD) at the Taylor’s University in Malaysia. Dr. Ravindra Dissanayake is a brilliant scholar who has done much research in Brand Management, Consumer Behavior, Service Marketing and Business Case Studies. He serves for many reputed corporate sector organizations as a consultant in business development, brand building and strategic planning whilst being a trainer in professional soft skills and executive development programs.

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Department of Marketing Management Signed an MOU with Marina Foods (Pvt) Ltd

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Marina Foods (Pvt) Ltd on 04th May 2017 at the Senate Room of the University. With this MOU, Marina Foods (Pvt) Ltd comes on board as a strategic partner of DMM. The MOU mainly focuses on the Certified Professional Marketing Graduate (CPMG) qualification of DMM and Marina Foods (Pvt) Ltd becomes an industry partner in recognizing the graduates who obtain the qualification requirements through the agreement.

The event was graced with the presence of Prof. D.M. Semasinghe, the Vice Chancellor – the University of Kelaniya, Dr. P.N.D. Fernando – the Dean, Faculty of Commerce and Management Studies, Dr. Ajith Medis – the Head, Department of Marketing Management, Mr. N. M. Manjula Narayana- the Management Director – Marina Foods (Pvt) Ltd, Mr. Denzil Perera- the Deputy General Manager – Marketing – Marina Foods (Pvt) Ltd, Mr. Don Gratian – the Chief Human Resources Officer – Marina Foods (Pvt) Ltd. Also the members of the academic and non-academic staff of Department of Marketing Management and its undergraduates participated in this event.

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"Nature Force" Project Powered by DMM

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Joining hands with Manusath Derana "Nature Force" Project, the Alumni Association of Department of Marketing Management, University of Kelaniya initiated a tree plantation project in the University on 22nd March 2017 with the participation of newly appointed vice chancellor Prof. D.M. Semasinghe.  Head of the Department of Marketing Management Dr. Ajith Medis, Director of Suitable Development Center Dr. U.P.K Epa, Manusath Derana Project Chairman Mr. Mahesh Jayawardena and other distinguish guests.

According to the third phase of one million tree plantation project , it would be a community-wide initiative to inspire all the universities to plant trees at the University premises and the initiative has been taken by Alumni Association of Department of Marketing Management, University of Kelaniya to coordinate and implement this project across all the national universities in Sri Lanka.

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MoU signed between Department of Marketing Management of the University of Kelaniya and Nestlé Lanka Plc

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The Department of Marketing Management (DMM) of the University of Kelaniya, signed an MOU with Nestlé Lanka Plc and the official ceremony to exchange the MoU between the two parties was recently held at University of Kelaniya.  With this MOU, Nestlé Lanka Plc comes on board as a strategic partner of DMM. This event was graced by the presence of Dr. Ajith Medis, Head – Department of Marketing Management, University of Kelaniya, the academic staff of DMM and from Nestlé Lanka Plc: Ms. Enoca Sirimanne, Vice-President Human Resources, Mr. Shanaka Wijeweera, Senior Manager – Learning & Training, Ms. Erosha Fernando, Assistant Manager – Human Resources Business Excellence.

DMM is a dynamic academic unit in the university system of Sri Lanka which focuses on crafting strategists to the industry. In its path of crafting strategists, DMM gives priority to academic, co-curricular and extra-curricular activities of the students. Undergraduates of the department has a greater exposure towards the industry and the department takes necessary actions to bring in wider spectrum of knowledge in its curriculum. DMM is unique among the other departments in the university system because it offers two diplomas (Diploma in People Skills and Diploma in Enterprise Resource Planning) to its undergraduates, in addition to the Bachelor of Business Management (Special) Degree in Marketing. An undergraduate who excels in all three programmes will be uniquely tagged as a “Certified Professional Marketing Graduate” (CPMG)”. CPMG accreditation will be done through an academic cum industry membership programme which will enable to make a branded graduate and facilitate lifelong learning.

With this MOU Nestlé Lanka Plc is coming onboard as  a CPMG Industry Partner not only in recognising graduates who are eligible for Certified Professional Marketing Graduate (CPMG) of DMM but also  as the delivery partner of Diploma in People Skills. Nestlé Lanka will facilitate the delivery and assessments of the second level of the Diploma in People Skills for DMM undergraduates at their company premises, using their human resources. This year sessions of the Diploma in People Skills commenced on 31st March 2017 for the best selected 30 undergraduates at Nestlé Lanka premises.

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International Conference on Advanced Marketing (ICAM 2017).

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Understanding the significance and the unfilled gap prevailing in Service Marketing in Sri Lanka, The Department of Marketing Management of University of Kelaniya in collaboration with The International Institute of Knowledge Management (TIIKM) organized “Corporate Dialogue 2017 – The Industry Forum of the Year” headed by Prof. A. Parasuraman – the world renowned Service Marketing Guru who co-founded the SERVQUAL model highly used in Service Marketing worldwide on 26th of January, 2017 at Galle Face Hotel in Colombo, Sri Lanka. The forum was organized in line with the International Conference on Advanced Marketing (ICAM 2017) held on 26-27 January, 2017. This is for the very first time that this living legend in Service Marketing visited Sri Lanka, and it this special forum comprised of several insights to meet the unmet expectations of clients regardless of the type of industry.

Together with Prof. A. Parasuraman, Mr. Sulaiman Salim bin Al-Kaabi – CEO of Etisalat Telecommunication Company, Mr. Love Yadev, CEO of Amana Global and Mr. Ravi Bamunusinghe, Managing Director of Research Consultancy Bureau also contributed as forum panelists and, this was moderated by Mr. Ravi Jayawardena – CEO, Sales and Marketing of Maliban Biscuits, Sri Lanka. More than 150 attendees took part in this forum representing various business organizations in Sri Lanka.

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