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Publications

Publications

  • Kumara D.W. (2016), The Role of Fantasy on the Influence of Effectiveness of Celebrity Endorsements in Evaluating Endorsed - Brands, Sri Lanka Journal of Marketing, Vol. 2, Issue 2, December 2016.

  • Kumara D.W. & Wijenayake S.I. (2016), Gender Differences in Service Quality: A Case of Higher Educational Lecturers in Sri Lanka , Sri Lanka Journal of Marketing, Vol. 2, Issue 2, December 2016.

  • Kumara D.W. (2017), Advertising Appeal & Customer Brand Loyalty towards Banking services; An Empirical Study in Sri Lanka, International Journal of Marketing & Social Policy.

  • Kumara D W & Attanagoda S G (2012), Consumer Decision Making Styles in Relation to Super Market Consumers in Sri Lanka, International Conference on Business & Information (ICBI) Conference Proceedings, Sri Lanka.

  • Kumara D W & Aponso G D R (2017), Impact of Web Quality on Consumer’s Online Purchase Decision with Special reference to Online Shopping Market in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Niluka P S (2017), Studying on Factors Affecting Customer Loyalty in Motor Bicycle Market in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Fernando L R K (2017), The Impact of Service Quality on Customer Satisfaction in Private Sector Hospitals in Sri Lanka., Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Hathurusinghe S M (2017), The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Hansika L A H (2017), The Impact of Experiential Marketing on Customer Satisfaction Relates to Fast Food Restaurants in Sri, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Karunarathna K A (2017), The Factors Influence on Credit Card Ownership, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Subasinghe S R W D (2017), A Study of Factors Influence on Night Shopping Behavior in Sri Lanka with special Reference to Western Province, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Amakara M H R (2016), Impact of TV Advertisement on Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with Special Reference to Biscuits Products, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Jayathunga D D T N (2016), The Impact of Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Kariyawasam K I S S (2016), Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products, Abstract

  • published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Perera J I U (2016), The Impact of Advertising Appeal on Consumer Purchase Intention with Special Reference to Fast Moving Consumer Goods (FMCG) in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Wijerathne N C I (2016), The Impact of Advertising Appeals on Customer Purchase Intention with special Reference to Supermarket Chain in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Shashikala G S (2016), Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka, Abstract published and presented at Student Research Conference on Marketing, Faculty of Commerce and Management Studies, University of Kelaniya.

  • Kumara D W & Sandamali W A L (2015), The impact of visual Merchandising on impulsive buying Decision; an Empirical Study in Modern Trade Landscape, International Conference on Business & Information (ICBI) Conference Proceedings, Sri Lanka.
Editing of Collections of Essays and Books
  • Member of the Editorial Board on the Golden Jubilee Commemoration Volume of the University of Kelaniya, Sri Lanka 2009.

  • Member of the Editorial Board of the University Student Handbook, University of Kelaniya, Sri Lanka 2009/2010, 2010/2011, 2011/2012

  • Member of the Editorial Board of the University Newsletter, University of Kelaniya, Sri Lanka 2008.

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