Prof. R.A.S. Weerasiri

Publications

Refereed Journal Articles

Weerasiri sudath, Zhang Zhengang, Dissanayeka Ravindra “Determinants of Environmental Management Systems (EMSs) of Manufacturing Small and Medium Scale Enterprises (SMEs) in Sri Lanka.” Perspectives of Innovations, Economics, and Business (PIEB), International Cross Industry Research Journal, Volume 10, Issue 1, 2012 Prague, Czech Republic, ISSN 1804 - 0510 (Print), 1804- 0527 (On line), www.pradec.eu
Sudath Weerasiri, R.A., Zhang Zhengang, Perera, T.R., “Innovation and Creativity of Small and Medium Scale Enterprises (SMEs) in Sri Lanka: A Review” IFRSA Business Review (IBR), New Delhi, India, Volume 2, Issue I March, 2012, ISSN (Online) 2249 –5444 ISSN (Print) 2249 –8168, www.ifrsa.org
Weerasiri R.A.S, Zhang Zhengang “Attitudes and Awareness toward Environmental Management Practices and its impact on Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka” Journal of Social and Development Sciences (JSDS) ISSN 2221-1152, Vol. 3, Issue 1, January 2012. International Foundation for Research and Development (IFRD), www.ifrnd.org
Weerasiri R.A.S, Zhang Zhengang, “Factors affecting the implementation of Environmental Management Systems (EMS) of enterprises in Sri Lanka. CGC MANAGEMENT REVIEW, Vol 1, Isssue 2, July- December 2011,ISSN 2249-5401,Chandigarh Business School Gharuan, Mohali, India,July-December 2011, www.cgc.edu.in
Weerasiri, R.A.S & Dissanayaka, D.M.R. “Motivations for Implementing Environmental Management in Small and Medium Sized Enterprises (SMEs): With Special Reference to Sri Lanka.”, Gian Management –An International Bi-Annual Refereed Journal of Management and Technology, Management and Technology, ISSN – 0974 – 7621, Volume 5, Issue 2, Gian Jyoti Institute of Management and Technology, July - December 2011, www.gjimt.com
Weerasiri Sudath, R.A., Dissanayeka, and D.M.R. “Impact of Attitudes and Awareness on Environmental Management Practices (EMPs): A Study Based on Small And Medium Sized Enterprises (SMEs) in Sri Lanka.” IFRSA Business Review (IBR), New Delhi, India, Volume 1, Issue 2, ISSN 2249–5444 (On Line), ISSN 2249 –8168 (Print), December, 2011,www.ifrsa.org
Weerasiri, Sudath & Dissanayake, Ravindra.“Effect of Promoting Country of Origin as an Ethnocentric Appeal in Developing Local Brands: Special Reference to Telecommunication Industry in Sri Lanka”, International Cross-Industry Research Journal, Volume 4, Issue, 1,Prague Development Centre, Czech Republic, 2010, www.pieb.cz.
Weerasiri,R.A.S. & Dissanayake, D.M.R. .“ Impact of Customer Demographic Characteristics ( Income, Occupation and Gender) on Brand Loyalty, Golden Jubilee Commemoration Volume of the University of Kelaniya, Sri Lanka,2009
Weerasiri, R.A.S & Wanninayake, W.M.C.B. “Impact of the Celebrity Endorsement on the Consumer Buying Behavior” Journal of Social Sciences – Sri Lanka, Volume 01, No, 1 Faculty of Social Science, University of Kelaniya, Sri Lanka, March, 2009

Academic Performance

Overseas Training

Workshop on Research Methods, Griffith Business School, Griffith University, Queensland, Australia 29 January – 02 February 2018.

Training Program on Business Process in Turbulent Times, April 27 – May 1, 2009, Entrepreneurship Development Institute, Ahmadabad, India.

Faculty Development Program in Management, A program for Management Teachers and Trainers November 2003 - February 2004, Indian Institute of Management (IIM), Ahmadabad India.

Scholarships Awarded

Chinese Government Full Scholarship (CSC) for PhD, South China University of Technology, Guangzhou, P.R. China, 2009 - 2012

The Commonwealth Secretariat Scholarship for Faculty Development Program in Management, IIMA – India 2003/2004

Academic Contributions

Conducting Lectures & Tutorial Classes for B.B.Mgt.(MKT) Special Degree Students of the Department of Marketing Management of the University of Kelaniya.

Visiting lecturer for Doctor of Business Administration of the University of Kelaniya.

Visiting lecturer for Master of Business Administration of the University of Kelnaniya.

Visiting lecturer for Diploma in Marketing, Higher Diploma in Marketing, Post Graduate Diploma in Marketing and Master of Business Management in Marketing of the University of Kelaniya.

Visiting lecturer for Post Graduate Diploma in Ayurvedic Hospital Management, Gampaha Wickramarachchi Ayurveda Institute – 2005 to Date

Post Graduate Research Supervision & Evaluation

o Doctor of Business Administration – University of Kelaniya.

o Master of Business Administration - University of Kelaniya

o Master of Business Administration – Wayamba University of Sri Lanka.

o Master of Business Administration – Rajarata University of Sri Lanka.

o Master of Business Management in Marketing – University of Kelaniya

o Master of Commerce - University of Kelaniya

o Mater of Human Resource Management – University of Kelaniya

Member of Review/Editorial Boards

Kelaniya Journal of Management published by the Faculty of Commerce & Management Studies, University of Kelaniya (2013, 2014, 2015, 2016). Number of issues per year: 02

Journal of Business and Technology published by the Department of Commerce and Financial Management of the Faculty of Commerce & Management Studies, University of Kelaniya ( 2017). Number of issues per year: 02

Journal of Management and Research (JMR) published by the University of Management and Technology, Lahore, Pakistan, (2016 -2017). Number of issues per year: 02

Journal of Management Matters published by the Faculty of Management Studies, Rajarata University of Sri Lanka, (2014 -2015). Number of issues per year: 02

Ruhuna Journal of Management and Finance published by the Faculty of Management and Finance, University of Ruhuna, Sri Lanka (2013 – 2014). Number of issues per year: 02

Winnet Centre of Excellence® Series No.1 “Inequalities in Management and Economics ” Published by Department of Marketing Management, University of Kelaniya, (2016). Number of issues per year :02

Other Contributions

University Level

Head - Department of Marketing Management July 2007 to June 2010

Coordinator – Doctor of Business Administration (DBA) (July 2016 to date).

Faculty Coordinator of Internal Quality Assurance Unit (IQAU), (June 2015 to May 2018).

Senior Student Counselor – Faculty of Commerce & Management Studies, 2012/2013, 2011/2012, 2007/2008

Student Counselor – Faculty of Commerce & Management Studies, 2015/2016, 2014/2015, 2007/2008, 2005/2006

Member of the Senate – July 2007 to June 2010

Member of the Arts Council – 2012/2013, 2011/2012

Member of University Appeals Committee -July 2007 to June 2010

Senate member to the Research & Publication Committee July 2007 to June 2010

Senate nominee for the Selection Committee of Faculty of Commerce & Management Studies -January 2008 to July 2010

Member of the University CULTEC - July 2007 to June 2010

Chairmen of Faculty of Commerce & Management Studies for University of Kelaniya Teachers Association (UKTA) 2017 to date

Coordinator – Higher Diploma in Marketing, February 2016 to July 2016.

Coordinator – Diploma in Marketing, October 2013 to March 2014/April 2014 to March 2016

National Level

Study program representative for the stakeholder workshop of preparing the “ Manual for Review of Undergraduate Study Programs (SLQF) of Sri Lankan Universities and Higher Education Institutions” conducted by the University Grants Commission of Sri Lanka, December 2015.

Committee member of “Brand Sri Lanka” Research Validation Project and Creative Strategy (2017) of “Strategic Think-Tank” of Brand Sri Lanka Project coordinated by the Department of National Planning of the Ministry of National policies & Economic Affairs

I have been participating for the educational programs conducted by the Sri Lanka Rupavahini Corporation for A/L students (Business Studies) 1996 to date.

I have been working as a chief examiner of the evaluation Process in the A/L Examination (Business Studies) 1998 to Date.

Conducting Seminars & Workshops for G.C.E. (A/L) Teachers & Students in the field of Business Studies.

International Level

Sri Lankan coordinator of the International research Project on ‘Sustainable Marketing Concept in SMEs’ conducted by the University of Szczecin, Poland in the year 2017.

Gee Sanhida

The objective of the Gee Snahinda" is while enjoying the classical Sinhala songs, view the artistic side of the classical Sinhala songs and the lyrics to stimulate the minds of the audience.