Page 6 - Business Cases volume 2

employees. This, in turn, would enhance employee motivation, engagement, and overall

organizational performance.

How the problem identified?

Sales and non-sales employees from various positions were randomly selected for their
opinions on the proposed reward system. Non-sales employees sought more practical and

transparent criteria for recognition, including certificates or plaques as the best employee. Sales

employees supported the need for a proper rewarding system for non-sales staff, emphasizing
equal treatment and increased productivity through appreciation and motivation. Both groups

emphasized recognizing non-sales employees' contributions beyond financial rewards.

According to the interviews, it was revealed that the current reward system at Bubble Insurance

focuses solely on evaluating sales employees, leaving non-sales employees feeling neglected

and undervalued. Non-sales employees are subjected to a self-assessment process, where they
are required to write detailed reports about their work, abilities, challenges, and goals. This

self-evaluation approach raises concerns and challenges for both employees and the company.

Challenges Faced by Employees:

1. Demotivation due to the self-assessment reward system.

2. Decrease in efficiency and productivity levels.
3. Dissatisfaction with the limited rewards and recognition for non-sales employees.

4. Reluctance to share self-evaluations with others due to psychological factors.
5. Some employees may struggle with language fluency, making it difficult to write

compelling reports.

6. Insufficient time to write reports amidst heavy workloads and personal commitments,
given the complexity of the self-assessment guidelines.

Challenges Faced by Bubble Insurance:

1. Overestimation of performance by employees in their written self-assessments,
hindering an accurate evaluation.

2. Low participation rates, with only a few employees applying for the rewarding system
since its introduction.

3. Growing frustration and disappointment among employees regarding the rewarding
system.

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