Page 11 - Business Cases volume 2

Conclusion

The case study aims to identify the reward disparities between sales and non-sales employees
at Bubble Insurance and propose a satisfactory rewarding and evaluation process for non-sales

employees. The study involved analyzing reward methodologies of other insurance companies

through open discussions and collecting information. The newly introduced mechanism for the
non-sales reward system was found to have pain points, leading to disappointment among non-

sales employees. By addressing these issues, a new reward system is proposed, expected to
enhance motivation and work performance, enabling Bubble Insurance to maintain its market

leadership in the insurance industry for years to come, emphasizing the importance of fair
rewards and equity.

Discussion Questions

1. How does a sales-focused reward system affect the motivation and job satisfaction of
non-sales employees in Bubble Insurance?

2. Briefly explain why is it essential for Bubble Insurance to recognize and appreciate
the contributions of non-sales employees to the company's success.

3. Discuss how the other three companies ensure fairness and equity in their reward

systems, particularly between sales and non-sales employees.
4. How do the other three companies evaluate the impact of their reward systems on

employee motivation and job satisfaction across different job roles?

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