Page 12 - Business Cases volume 2

Introducing a peer-to-peer business model for coaches and sportsmen in
Sri Lanka

Authors: Nafeera Inthykhab, R.J.C.S.S. Gunawardhana, N. Theepan, T.I. Uthpala, W.A.W.U.
Weerakkody, E.M.H. Ekanayake, H.A.K.N. Surangi

Abstract
Sports provides a healthy and active way of life. It is regarded as a profession and hobby. Sports

could be used as a contributor for the economic development and also for the development of
tourism. The protracted war and the pandemic situations in Sri Lanka, however, halted the

development of sports in Sri Lanka for many years. In this study, therefore, we identify the
lack of database and proper coordinating platform to meet coaches and sportsmen in Sri Lanka.

Solutions are proposed to eliminate the tensions.

Keywords – Sports, Development, Platform

Learning Outcomes

By the end of this case, you should be able to:

• Identify how sports can contribute to a country’s economic development.
• Understand why Ministry of Youth & Affairs is unable to build up a proper mechanism

to coordinate between coaches & sportsmen.

• Build up a sample solution for the issue with reference to the world examples.

Rationale for the study

Despite the fact that the Ministry of Sports is Sri Lanka's primary sports promotion agency, our

research shows that coaches and athletes lack a centralized hub for communication. There is

no clear way to connect the 58 different sports that have been discovered in Sri Lanka. Because
of this initiative, coaches and athletes in every sport in Sri Lanka will be graded and evaluated.

Sri Lanka has had problems in the sports industry for quite some time, and the first thing they're

about to do is construct a peer-to-peer model for the task according to the needs of the issue.
The main cause of this is that neither athletes nor coaches are able to get the help they need to

reach their full potential. The athletes put forth identically high levels of effort whether they
are competing at the collegiate or the Olympic level. They haven't been able to find a star

athlete to train and bring to the caliber of play required at the Olympic or World Championship

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